Hear tender-hearted, gracious advice from one flower grower on moving forward in flowers amidst the challenges of grief and loss.
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10 Selling Mistakes You Don’t Know You’re Making
Sales is a vital part of running a successful floral business, but let's be real: It's not the part that inspired you to become a floral designer. Discover the top 10 selling mistakes made by creative entrepreneurs—and tips to turn them into wins.
Embracing Your Clients’ Emotions During the Wedding Planning Process
Planning a wedding is an emotional experience to say the least. Learn how you as a floral pro can support your clients’ and embrace the rollercoaster of emotions that come their way in the planning process.
Business Model Highlight: Pop-Up Shops with Florals & Scrubs
In this Floral Business Model Highlight, we’ll learn from T. Nicole Murphy, owner of Florals & Scrubs. Florals & Scrubs's mobile flower workshops and soirees give flower lovers a chance to learn how to make and gift arrangements independently.
Funeral Floral Design: Navigating Grief with Kindhearted Creativity
Designing funeral floral arrangements can be a challenge in many ways. Discover practical tips and examples to help your clients navigate grief while honoring their loved one—all while infusing kindhearted creativity in your funeral floral designs.
Requesting Wedding Day Photos as a Florist (Tips Directly from a Photographer!)
Curious how to get gorgeous professional images of your work after the event? Follow these 7 simple steps to break down those barriers between photographer and creative this year and start building your portfolio to its potential!
Flowers Can Have a Positive Impact on Mental Health
Can having something as simple like plants and flowers around us improve our mental health? Here how flowers impact our health in this article.
Going into Business With Your BFF? Consider These Things First!
Thinking about starting a business with a friend? Discover what to consider and talk through before gearing up to work together.