Business Model Highlight: Pop-Up Shops with Florals & Scrubs
In this Team Flower Business Model Highlight, we're featuring Florals & Scrubs, a local floral delivery service and floral design brand, and their unique business model: Pop-up shops and Self-Love Seminars. Florals & Scrubs can be found online at www.floralscrubs.com or on social media @floralsnscrubs.
Who do you serve?
Florals & Scrubs is a local floral delivery service and pop-up flower shop. We serve the Greater Philadelphia area, South Jersey, and Delaware—and we also ship nationwide. We have sensibly priced and chic florals that offer a memorable gift with a boost of emotion!
Precious little pink posies—perfect for grab-and-go customers.
What is your most popular product or service?
We provide local delivery of our entire floral line—plus, we ship our bouquets nationwide.
In the spring, we offer commercial urban gardening and celestial workspaces. This also marks the start of the outdoor market season! We participate in farmers’ markets and also as featured vendors for private events.
Year-round, we provide corporate and residential biweekly or monthly subscriptions, daily deliveries, and mobile wine and design parties. And our business-professional gifting plan is also offered all year but is most popular during the fourth quarter holiday season.
Centerpieces, micro-wedding work, customs, and goodie bags—along with floral wearables (crowns, corsages, boutonnieres, tattoos, cuffs, and floral jewelry)—are also offered year-round.
Last but not least, we also facilitate corporate team-building workshops and a “Self Love Through Flowers” four-part series for children throughout the year.
Do you work with a team?
At Florals & Scrubs, we have a small but ever-growing team that we work with on an as-needed basis. Some of our partners include local delivery services, arborists, and local growers. Our corporate office team handles inbound phone calls and paper correspondence. And each of our suppliers and flower wholesalers adds value to our team and helps provide overall business continuity.
What makes your business model unique in your area?
Because Florals & Scrubs is online and transient throughout the area, we can serve a wide range of individuals and are not limited to one particular region. Other floral design brands provide specialty services, and other flower shops may provide delivery and subscriptions, but Florals & Scrubs is the only "one stop shop" serving multiple areas and bringing the flower shop to the community.
What are you known for? Why and when do customers come to you?
While we offer an array of services, most of our client base is in our area because of the simple buying process, sensible pricing, and unique and fun floral designs and offerings!
Yes, we provide flowers, but we also have a deep love for those who love flowers and believe in convenience and professionalism—this puts our customers first!
A floral pop-up shop in the “wild!”
What problem do you solve for your customers? How do you solve it?
Florals & Scrubs is a brand for those looking for creative floral arrangements that are priced right and readily available.
People get busy. In times like these, quality, value, and convenience are extremely important to consumers. However, people also want to give to others, especially now, and we're here to make that happen for them.
The retail floral landscape has changed. Florists have to want to give more to clients in order to compete. Making our flowers available 24-7 online—partnered with one-on-one service and a willingness to go and find customers—helped us create quite a buzz amongst flower buyers in our area.
Pop-up shops are an amazing way to get around town and let potential clients meet you on their turf. Our experience with pop-ups has been great, and we find great enjoyment in putting our potential clients in the driver's seat and giving them an opportunity to make the rules. It's quite empowering!
We take pride in making flowers available through different avenues and enjoy teaching others. Florals & Scrubs's mobile flower workshops and soirees give flower lovers a chance to learn how to make and gift arrangements independently.
As a plus, we also include a self-love component in our seminar series. Whether over cocktails with friends, in the boardroom with coworkers, or educating youth on the value of self-love and sustainability, we can't get enough of sharing our passion for flowers with others!
