With the goal to open as a new florist in Chambersburg PA in February 2022, Kelly and Jesse Perry are excited and humbled to join the ranks of many floral professionals that have gone before them on the journey to open up a brick-and-mortar shop.
All tagged retail
How to Make Your Grocery Floral Department Feel Like a Florist Shop
Working in a grocery floral department makes for a challenge of creativity! Here are 4 ways to make your grocery store floral department feel like a florist shop.
Adding Online Ordering to Your Business with Color Theory Design
Hear from floral designer Alyssa Lytle of Color Design Theory in this podcast episode. You’ll hear about her decision to add online ordering to her business offerings, how she’s gone about doing so, and why you should always look to meet the needs of the world.
Why Flower Farms Should Partner with a Brick-and-Mortar Store
Whether you are just starting your flower farm or have been at it for several years and are looking for a change in your sales strategy, consider taking a leap of faith and investing time with another brick-and-mortar small business in your area.
Here's How to Expand Your Event Floral Work Outside of Weddings
Are you a floral professional looking to diversify your income sources? Retail, nonprofit, and corporate clients can be a great opportunity to work in non-wedding event floral design. Here’s how to introduce yourself to this type of client, how to communicate with them, as well as tips and tricks to completing the design plan!
How to Re-Engage Retail Customers by Planning a Grand Reopening
As restrictions begin to relax and businesses start to find their new normal, it will be important to find ways to reconnect with customers face-to-face. Now is the time to begin planning a "grand reopening” for your floral business. This article will cover ideas to draw in customers while maintaining safe distancing rules.
Busy Holidays in a Retail Flower Shop with Floralista
Alice de Crom of Floralista joins us on this episode as our special guest! She’s chatting about why she loves the floral industry and what makes it such a special place for her. She’s also sharing some awesome info about how to run a retail floral shop!
4 Methods for Building Sympathy Florals in Your Business
For the studio or home-based floral business, meeting these challenges can make the service a bit more difficult—but not so much that it can’t be done. Here are a few tips to consider when deciding if you want to expand your offerings to include Celebration of Life flowers.
Choosing a Location for Your Floral Pop-Up
There are lots of ways to go about having a pop-up. In this article, you'll see what an experience looks like at a main street shop vs. a large chain store. We’ll also discuss two vital things when planning your floral pop-up