Busy Holidays in a Retail Flower Shop with Floralista
Flower Discoveries: A Unique Dried Flower Mechanic and More!
This week in Flower Discoveries, you’ll hear about a surprising mechanic for dried flowers as well as various ways to use dried blooms. We also give a huge thank you to Amy Miller for writing in and answering Amanda’s question about the Distant Drum rose! She’s now on the hunt for a bush to add to her own garden. Kelly has another question for all of you, and it’s about earthworms! Be sure to click the red chat button and write in if you have any tips.
Jenzel Velo Photography
Joshua Peter Grafstein
Brynna Louise Photography
The Godards Photography
Guest Interview: Alice de Crom of Floralista
Alice de Crom of Floralista joins us on this episode as our special guest! She’s chatting about why she loves the floral industry and what makes it such a special place for her. She’s also sharing some awesome info about running a retail floral shop! You’ll hear how Floralista is set up, what flower processing looks like, and about pricing and selecting blooms for various arrangements. Alice is also talking about her Valentine’s Day experience running a retail flower shop—from purchasing flowers, to serving clients, to taking orders over the phone.
Floralista is a brand that is born out of Alice’s lifetime love of botanicals. Alice had tactile, firsthand experience with verdure through her family, who were professional horticulturalists, while walking through her parents’ greenhouses as a toddler. Alice has a keen eye for design, demonstrated by her strong personal aesthetic. Therefore, it was only natural for Alice to live out her passions through the art of curating and arranging flowers. Alice employs design principles such as colour, texture, and composition to reflect her environment and individual style. She has matured into a strong business woman, an artist, and a compassionate caretaker of plants. Follow her incredible work on Instagram at @floralista.
Kaoverii Silva Photography
Ronnie Lee Hill Photography
This Week’s Article: Encouragement for Parents with a Floral Side-Hustle
Team Flower Member Grace McDonald of Flowerclvb, is here to give some much-needed encouragement for parents with a floral side-hustle. Raising children is difficult, but it doesn’t mean you have to put your dreams on hold! Tune in to hear how Grace made her dream of floral design a reality for herself and her family.
