All tagged sourcing

Flower Sourcing Transparency with DVFlora

On this episode, John is explaining the logistics of how DVFlora works, from the shipping process to ordering to the grower-direct program. We are chatting about the importance of transparency in the origin of flowers - especially in the wholesale market, and how this has positively affected the sales of DVFlora blooms. John is sharing about the DVCrush program, what it is, and who can participate. We are chatting about the need to identify the Instagram content that resonates with your Instagram followers, and we are sharing tips on using Instagram to grow your business.

Preparing Your Floral Business for Mother's Day

Second only to Valentine’s Day in the floral industry is—yes, you guessed it—Mother’s Day! A day to acknowledge and celebrate both the joys and hardships motherhood brings with it. With the current state of things in the world, you may have a lot of questions about what this holiday looks like this year for the floral industry. We’ve pooled our resources to help you find success, and hope that after reading this article, you feel both prepared and empowered to keep loving the world through flowers!

Where to buy flowers when starting out

When you are starting out in the floral design world, sourcing flowers can feel daunting without a resale license. However, you might be surprised by what you can get without one. In this article, Grace McDonald lists some ideas for where to source flowers before obtaining your resale license.