Flower Sourcing Transparency with DVFlora
John Burk from DVFlora joins us on this episode of the Team Flower Podcast. For over 58 years, DVFlora has been providing Wholesale Flowers and Floral Supplies, sourced from around the world, to professional retail florists and event designers. The headquarters, located in Sewell, NJ, is where they specialize in offering one of the largest “loose pick” operations in the country. DVFlora provides the option to order by the bunch, piece or case from their extensive, on-hand selection of fresh items and hard goods. They also offer direct shipping options from their offices in Oxnard, California and Miami, Florida. The dedicated staff of over 80 Professional Sales Associates at DVFlora are here to help provide you with the best possible floral service available!
On this episode, John is explaining the logistics of how DVFlora works, from the shipping process to ordering to the grower-direct program. We are chatting about the importance of transparency in the origin of flowers - especially in the wholesale market, and how this has positively affected the sales of DVFlora blooms. John is sharing about the DVCrush program, what it is, and who can participate. We are chatting about the need to identify the Instagram content that resonates with your Instagram followers, and we are sharing tips on using Instagram to grow your business.
John Burk has a background in IT, which led him to a technical support role with DVFlora over 18 years ago. He joined DVFlora when the company was switching to a new warehouse management system, so he had the opportunity to learn more about all facets of the business. Today, as an E-Commerce Project Manager John has the enjoyment of continuing to develop his passion for technology and the flower industry, while at the same time directly sharing the experience with Floral Designers across the nation.