Organic Farming with Green Door Gourmet

We’re talking with Sylvia from Green Door Gourmet Farm on the Team Flower Podcast. On this episode, Sylvia is giving us an inside look into the workings of the farm - from what is grown to how it’s grown. We are diving into what it looks like to grow organically, and Sylvia is sharing helpful tips and resources for sustainable farming. We are talking about compost tea, trap plants, companion planting, and more! Listen to hear why okra is Sylvia’s favorite part of the farm, and what a day in the life of harvest looks like at Green Door Gourmet.

Choosing Meaningful Flowers

Most florists know and understand that our clients almost never know much about flowers – their season, color varieties, how they hold up in and out of water, mechanics…the list goes on and on! So it’s no surprise that many of the inquiries we get from couples are asking for guidance from us straight off the bat. It can seem overwhelming as a florist when we receive those inquiries – where do we even begin to dig for more information from them?

Where to buy flowers when starting out

When you are starting out in the floral design world, sourcing flowers can feel daunting without a resale license. However, you might be surprised by what you can get without one. In this article, Grace McDonald lists some ideas for where to source flowers before obtaining your resale license.

Understanding the Floral Industry with American Grown

In this episode of the Team Flower Podcast, Kasey Cronquist of American Grown is sharing the history of the organization and more. He’s chatting about the floral industry supply chain and why educating consumers and wholesalers alike is vital to the success and growth of promoting American Grown Flowers. We are talking about the exciting American Grown Field to Vase Tour, American Flowers Week, and how to source Certified American Grown.

Tips on managing freelancers

How do we become a better boss to our assistants? How do we manage freelancers well? I think the answer to this question is to learn how to be an open and communicative manager and to make tools and set expectations for our assistants to feel confident and useful while working for us.

Branding your Business with b is for bonnie

Bonnie Bakhtiari of b is for bonnie design joins us on this episode of the Team Flower Podcast.

Bonnie is diving into her passion and sharing how she discovered it and started her business. We are talking about all of the elements of branding and the common mistakes people make when it comes to building their brand.

Where to buy flower seeds for sale

Have you ever grown your own flowers? Annual flower seeds are a low-cost and high-return investment for dipping your toes into a new hobby, bridging the transition from a hobby-grower to a professional grower, and/or expanding and diversifying a thriving cut flower operation. Pressly shares with you her years’ worth of seed-sourcing experience and highlights her favorite suppliers, as the wide world of seed sourcing can be quite daunting for a new farmer or backyard gardener.

Video Quick Tip: Flower Installation Prep

Limited on event install time and need to attach flowers to something on site?  This tip will make it possible for you to prep in advance and save time on wedding day! Watch as Kelly explains how she came across this idea, and how she's practicing using the yardstick to solve her installation time obstacle. 

Marketing Yourself as a Floral Designer

In this episode of the Team Flower Podcast, Courtney Inghram is sharing a few relatable obstacles and fears she's faced and how she overcame them. We are diving into what it looks like to market yourself as a new designer and how to avoid stress in your life with flowers. Whether you’re a perfectionist and are in need of some encouragement in your imperfections, or a new designer searching for your own style, you’ll be inspired by this conversation!

Tips on Stepping Out of Competitiveness

Gossip, bitterness, hatred, self-loathing, pride . . . these are just a few of the unattractive attributes I've witnessed in my short time in the floral industry—and at times, even within myself. So how do we overcome this? How do we have a healthy view of competition? Below are four things to keep in mind and put into practice as you walk this floral journey.

Growing Flowers that Attract Bees

Many perennial plants can be added to your cut flower farm or garden that provide various benefits to your operation. From diversifying offerings by bridging gaps between spring bulbs and summertime annuals to adding new interest to seasons in which harvests might become slightly repetitive from your fields, their blooms are valuable crops for farmers markets, florist sales, and wedding designs.

Valley & Company Events

On this episode of the Team Flower Podcast, we are joined by Nick and Aleah Valley. They are sharing the journey of Valley & Co. Events and how they decided when to add services to their event planning repertoire. We are chatting about determining a target audience and marketing to them. They’re sharing about their lives together as they balance work, family, and time with one another, and we are talking through strategies to prevent burnout in this industry. They are also giving us a sneak peak into their new book, Storied Weddings.