Building an Inclusive and Equitable Brand with The Wild Mother
This week on the Team Flower Podcast, we’re taking a break from Flower Discoveries to focus in on a topic that is much needed in our industry and our world. Lauren Palmer from The Wild Mother joins Kelly for a sweet and necessary conversation about reframing one’s mind and business to be inclusive and equitable.
You’ll hear tips from Lauren on how to go about acknowledging why one might experience shame and how to overcome it. You must hold to the belief that justice should prevail above all and continually ask, “What is the truth?” You’ll hear about genetic memory—what it is, how it works, and how to recognize and articulate your origin story.
We’re especially excited to celebrate their new class, Lay of The Land. If you’re desiring to rework your business to become more equitable, this class will lay it all out in a way that is easy to receive and simple to implement.
You’ll also hear Kelly and Lauren discuss the Send Flowers to Greenwood project. To learn more about these opportunities, visit their website and follow @thewildmother on social media.
The Wild Mother Creative Studio is a studio florist owned by Afro-Indigenous sisters, Lauren Palmer and Leah Palmer, in the heart of the Arts district in Downtown Oklahoma City. Their love and honor of culture, storytelling, and their affinity for natural elements and color theory lend themselves to “Floral Stories” produced by the sisters. It’s an added bonus that they get to work alongside their younger sister, Callie, around the studio. The Wild Mother’s offerings include full service wedding and event floral, curbside carryout floral for large-scale events, and holiday floral offerings.
