Anna and Brian of Meristem Floral are a husband and wife floral design team specializing in large-scale weddings and events. They’re here with us on the podcast talking through the process of creating a floral design studio and so much more!
All tagged growth
Should I Join a Floral Association? If So, Which One?
Curious if you should join a floral association or a florist professional organization? This article digs into who they’re for and some of the benefits of the most recognized floral association names.
Growing Flowers and Children with Rising Hill Farm
Join farmer-florist Amber of Rising Hill Farm as she gives insight on the work-life balance she’s discovering in her life with flowers (and parenting!). Hear tips for including your kids of different ages, focuses for the off-season, and important considerations for sustainable farming.
Beginner Botany for Flower Lovers
The more closely you study a flower and think of it in light of its biological purpose, the more complex and fascinating it becomes. Ready to begin your studies? This article will cover beginner botany tips for flower lovers!
Solidifying Your Floral Business with Aleya Harris
This episode is full of takeaways for everyone in the floral industry! Aleya Harris of Flourish Marketing is joining us on this episode of the podcast today talking through marketing and website tips, and more!
How to Become a Florist: Your Complete Guide (With Advice from the Pros)
What does it take to become a florist? If you’re new to flowers or are considering a career in floral design work, discover solid advice and real resources for getting started here.
Overcoming the Challenges of Starting a Floral Business with Fig & Flower
Have you wondered what types of challenges you might need to overcome as a newbie in the floral industry? Designer Zuzana Hewer of Fig & Flower is here to talk through the challenges of starting a floral business—and so much more!
Building an Inclusive and Equitable Brand with The Wild Mother
This week on the podcast, we’re focusing in on a topic that is much needed in our industry and our world. Lauren Palmer from The Wild Mother joins Kelly for a sweet and necessary conversation about reframing one’s mind and business to be inclusive and equitable.
How to Maintain a Vibrant Floral Side Hustle
Most entrepreneurs always preach and teach about how to turn the side-hustle into a full-time gig. But what if you want it to stay part-time? Discover tips on how to maintain a vibrant floral design side-hustle that fits your life.
Big Floristry in a Small Town with Patience Pickner
Joining us on the Team Flower Podcast is Patience Pickner from the small town of Chamberlain in South Dakota! Even though her business is located in a small town, it has grown in size and popularity over the years. She’s here sharing a ton of helpful tips today!
Hitomi Gilliam: On Evolving in Floristry
This week, we’re talking to floral designer Hitomi Gilliam! Hitomi is a champion for those who are entering into the floral industry—always open and sharing her knowledge and experience with anyone who asks. She has a passion for beginner florists because they are the future of the floral industry. Join us for this delightful and inspiring conversation.
The Tricky Balance of Scaling a Floral Business
The term scaling can seem intimidating to many small-business owners, particularly in the floral industry. But don’t fret. It is possible with intentional planning and thoughtful decision-making.
Allowing the Garden to Influence Your Creative Process with Fiona Pickles
Fiona Pickles of Fiona Pickles Floral is sharing with us about being inspired by the garden, the ins and outs of her communication with her clients, as well as how she allows the flowers and her creativity lead her design.
Overcoming Hardship in Your Small Business and How to Bounce Back
There is no tried-and-true formula to ease hardship or process grief and difficult feelings. We all experience these things in a unique way. If you’re a small business owner, it can be difficult to navigate hardship while also managing your business. Here are some tips to navigate difficulty alongside running your business.
Benefits of Adding a Subscription-Based Product to Your Floral Shop
Wondering about the benefits of floral subscriptions? Learn what you should consider before adding it to your floral business offerings.
Should You Use Sustainable Floral Design Mechanics?
There has been a visible shift to sustainable floral design over the past decade—which has left many experienced designers who were classically trained with floral foam to become overwhelmed with anxiety. Don’t fret! In this article, learn some steps and ideas that can help make the transition easier.
How to Invite Critique into Your Floral Designs Like an Artist
In this article, discover the difficulties of inviting critique of your floral design work as well as how critique can help you, the designer, move forward! There are true benefits to receiving feedback and outside input in creative work.
What Is AIFD? Should You Join If You're a Floral Pro?
If you’re a floral professional or hope to become one, you may be wondering what is AIFD and if you should join or obtain floral certification through AIFD. In this article, discover the advantages, alternatives, and other considerations to joining AIFD.
8 Tips for Growing Your Wedding Floral Business This Year
Growth is something every business strives for, even in times of uncertainty. The road to finding floral business growth is not always an easy or a clear path—especially in difficult seasons—but boy howdy! It is doable and can be pretty fun. One of the ways I’ve done this in my floral business is through genuine, caring relationships. Learn how to grow your business by changing your friendly relationships with your fellow wedding vendors into real friendships and watch your business blossom. Here are eight tips that will help you get there.
Why it's important to celebrate success
It’s really easy to get bogged down, and the result is that we forget to celebrate our successes. We’re always looking and thinking ahead to the next wedding, the next event, the next field to weed, the next prospective client meeting that we want to book, and the next accountant meeting. While I don’t think this is a bad thing, it means that we frequently forget to stop and smell the roses — literally!