Creating a Fitting Team with Wildflora Design
Flower Discoveries: Flower Substitutions
One of the most important attributes of a floral professional is adaptability. One must constantly be prepared for the unexpected: an early frost, an extra bridesmaid someone forgot to mention, a global pandemic—the list goes on!
One of our goals here at Team Flower is to equip you to be ready for whatever may come, so we've put together a fairly extensive list of popular flowers and well-loved substitutes for you to reference as you're going about loving the world through flowers.
Click here to view the list—be sure to save it to your browser!
Special Guest: Alexandra Scholtz of Wildflora Design
“If you are a true florist, you are a true artist.”
As a second-generation florist, Alexandra Scholtz has so much insight to share with the floral industry, and today we’re focusing on what it takes to create a team.
When you’re choosing a team, what do you look for and how do you know if it’s a good fit?
Here are a few things Alexandra keeps in mind when hiring employees:
Ensure all employees receive training
Hire your weaknesses
Bring people on who understand the behind-the-scenes aspect of the floral industry
Be sure your team can receive constructive criticism
You’ll also hear all about Wildflora Design’s unique business model as Alexandra walks us through the Wildflora shop.
From the smell of refillable candles and fresh flowers to the absolute abundance in each display, Wildflora truly captures the traditional flower shop model with a modern twist (and brightly colored walls!). Finally, Alexandra shares a few recent magic moments with flowers and gives heartfelt encouragement to all of us in the industry. Tune in and receive the warmth and love she has to offer.
Wildflora is on a journey to highlight natural beauty through their assorted services and goods, ranging from floral design to home décor and plants. They handcraft every floral arrangement with a wild touch, prioritizing seasonal blooms, unique colors, and textures. By combining their own handmade Wildflora products with other small businesses, they hope to create an inviting and truly Californian vibe for everyone who comes to visit their shops. Check out their gorgeous designs on social @wildfloradesign or on their website!
