All tagged teamwork

When and How to Expand Your Floral Design Team

It’s a challenge to know when and how to hire the right floral design team members to keep your growth sustainable. In this article, you’ll learn three different ways to expand your team—through freelancers, part-time help, and full-time employees—as well as when it’s best to utilize these types of workers.

Progressing as an Industry with Schaffer Designs (Part 2)

Kelly is back with Bill Schaffer of Shaffer Designs for round two! Bill is walking us through one of their largest designs from last fall. There were over 35,000 stems of flowers (and a couple of hiccups along the way)! He’s chatting about how to direct a team amongst the craze of a large event. Bill is also sharing his heart regarding the floral industry and what he believes is the key for the industry to continue to progress.

How to Lead a Team

The special guest on this episode has been a long time coming—it’s Jesse Perry, Kelly’s husband and co-founder of Team Flower! Jesse is sharing his perspective of the first wedding Kelly designed and delivered and the lessons they’ve learned together through the last five years. You’ll hear the whole story behind Philosophy Flowers and Team Flower from Jesse’s view! He’s also giving some super helpful tips for leading a team, creating a cohesive working environment, and retaining your employees/freelancers for the long haul.

How to Speak with Floral Design Clients

Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.

The 2018 American Grown Field to Vase Dinner With Kelly

Every year, American Grown Flowers hosts a multitude of Field to Vase dinners across the United States. These events are held at beautiful farms that place seasonal, local, and sustainable American-grown flowers at the center of each table and serve locally grown food, beer and wine prepared by a farm-to-table chef. The focus of the dinner tour is on the flowers, the farms, and the guests, which makes for quite a magical experience!