Identifying and Meeting Floral Needs with Rachael Ellen Events
Flower Discoveries: “I Wandered Lonely As A Cloud”
Winter can be long—especially when you live in the far northern (or far southern!) hemisphere. In many places, the sight of daffodils is the first hopeful sign of spring! Enjoy this poem by William Wordsworth brought to you by our very own Kerri.
I wandered lonely as a cloud
That floats on high o'er vales and hills,
When all at once I saw a crowd,
A host, of golden daffodils;
Beside the lake, beneath the trees,
Fluttering and dancing in the breeze.Continuous as the stars that shine
And twinkle on the milky way,
They stretched in never-ending line
Along the margin of a bay:
Ten thousand saw I at a glance,
Tossing their heads in sprightly dance.The waves beside them danced; but they
Out-did the sparkling waves in glee:
A poet could not but be gay,
In such a jocund company:
I gazed—and gazed—but little thought
What wealth the show to me had brought:For oft, when on my couch I lie
In vacant or in pensive mood,
They flash upon that inward eye
Which is the bliss of solitude;
And then my heart with pleasure fills,
And dances with the daffodils.— William Wordsworth
Special Guest: Rachael Ellen of Rachael Ellen Events
We know you’ll be inspired by this conversation with Rachael on the Team Flower Podcast! She is quite an entrepreneur and takes everything from planning to design to execution when it comes to weddings and events. As such, Rachael has an extensive team that she works with!
She’s chatting about how her business and her team came to be and what their structure looks like. (Here’s a hint: INTERNS!)
We’re also talking through the importance of identifying floral needs in your local community before you start a business or as you prepare to pivot your business.
Is there a group of people who are not being served by the other floral professionals? How can you meet them where you are with your own creativity?
In addition, Rachael is sharing her thoughts on how those in the floral industry can meet one another’s need and support one another.
Finally, Rachael is listing a few necessary design skills florists should develop as well as giving a sweet reminder of encouragement to go and be inspired!
Rachael is the owner and founder of Rachael Ellen Events. They are a full service wedding planning, design, floral design, production and execution company. They specialize in destination events and work with clients all over the world. You can most often find them in the mountains of Park City, Utah, the countryside chateaux of France, and the coastal towns of the Northeast. Their floral design style is garden-inspired and strives to maintain a romantic, fine-art aesthetic. They are rooted in creating experiences rather than just events and do that through seamless planning and intentional design. You can find Rachel online at rachaelellenevents.com and on Instagram at @rachaelellenevents.
