Behind the Scenes of a New Product Launch with Accent Decor
Guest Interview: Allison Gjuka from Accent Decor
If you’ve been in the floral industry for any amount of time, it’s likely you’ve heard of Accent Decor. They specialize in curating fresh and innovative products created by artisans around the world—from design-focused vessels and garden essentials to home accents and seasonal items, they provide continual inspiration for the floral, event, and home décor industries. Accent Decor has been gearing up for a new product launch this month—and they just launched drop-shipping!
Allison joins Kelly to chat about what it looks like behind the scenes of a new product launch and how Accent Decor’s process can be transferred to the retail florist. You’ll also hear about the following:
Creating a marketing story for a launch
What a launch “story” includes
Calendar planning
Ideas for curated gift boxes
Sneak peek into AD’s newest additions
Flower Discoveries:
Did you know that citronella is a plant? It is! Meagan’s sharing how you can use it to repel mosquitos. Recently, Janine discovered the beauty of moss wall art thanks to Mountain Laurel Floristry. Click here to see companies who offer this professionally! Finally, Amanda and Jacelyn are swooning over Team Flower Member Rachel Nafis’s, cut flower garden in her city neighborhood. Read the article here.
Why Clients Choose Silk Flower Arrangements
Have you ever thought about using silk flowers in your arrangements? Team Flower Member Sandy Bastien of Plumeria Bouquets is a pro with using Silk Real Touch Flowers, and she’s here to explain why clients might prefer silk over cut flowers. She’s covering aspects from convenience to quality as well as answering some common questions posed about silk blooms.
