In this episode, Corinne Heck, founder of Details Flowers Software, joins us on the Team Flower Podcast. We are talking all about the Details Flowers Software, how it works, and who it’s for.
All tagged partnership
The Beauty of a Business Partnership with Amanda Vidmar Design
Amanda Vidmar Design is a wedding and event florals company. Today we’re chatting with Amanda about vibrant business partnerships, floral retail shops and event design, and so much more!
Behind the Scenes of a New Product Launch with Accent Decor
If you’ve been in the floral industry for any amount of time, it’s likely you’ve heard of Accent Decor! Allison from Accent Decor joins us to chat about what it looks like behind the scenes of a new product launch and how Accent Decor’s process can be transferred to the retail florist.
Going into Business With Your BFF? Consider These Things First!
Thinking about starting a business with a friend? Discover what to consider and talk through before gearing up to work together.
Gorgeous Wholesale Centerpiece Vases: Floral Designer Favorites
Here’s an incredible resource of centerpiece vases and floral arrangement containers that you can find wholesale from Accent Decor. We hope you’re inspired by this list of tried-and-tested wholesale wedding and event decor items—and how they’re used by real-life floral professionals!
Staff Picks: Our Favorite Accent Decor Items for Special Events
Our team has rounded up a few of our Accent Decor favorites to share with you this week!
Sometimes you need a little inspiration to find an adaptable, flexible centerpiece vase or compote, your new favorite go-to votive, or refreshingly unique planters, retail giftables, and decor pieces for the perfect decorative grouping.
We hope they inspire you to break creative rules, find new fixes to old problems, and snag a new set of goodies that will work perfectly for your next event (and the next one and the one after that!).
18 Gorgeous Centerpiece Vases and Event Decor Items You'll Love
Kelly shares her top wholesale vases and decor for wedding and event floral design work. These centerpiece containers and decor items easily adapt based on your clients needs and are sure to inspire your future designs.
Video: How to Use a Floral Pillow to Create a Bouquet
In this video, I’m demonstrating how you can use a floral egg to create a sculptural bouquet. My friend Holly Chapple designed this helpful mechanic for arranging both bouquets and centerpieces!
10 Spring Must-Have Floral Containers from Accent Decor
Every year, Accent Decor searches the globe to find quality products to serve the floral community. And each season they share exciting new products from their trend stories, both online and at market shows around the country.
Embracing New Floral Mechanics with 46 & Spruce
When was the last time you allowed yourself to boldly create, without the pressure to perform for a client or project? It can be hard to set aside time to stretch our creative muscles when we’re constantly running from one deadline to another. But creativity is critical if we are going to grow our skills and stay relevant in the marketplace—and stay inspired while doing so!
Video: Experimenting with Luminosity in Floral Design
In this video, Kelly is experimenting with the concept of luminosity in floristry and how the varying intensity levels in the shades and colors of ingredients play with each other.
How to Have a Brand Worthy of the Title “Excellent”
Your brand is the most valuable asset your company has. If anyone knows of the effort that goes into brands, I do. Because I watched my wife as she built hers—and one memory in particular sticks out.
Video: Practicing Creative Play with a Peach Rose Arrangement
In this video, I’m designing a tall, full peach-toned arrangement in the lovely Rosie Pot from Accent Decor. I’m using chicken wire as my mechanics for this centerpiece. As you watch, you’ll notice how I experiment with the placement pattern of my various ingredients—all while keeping my ultimate goal in mind.
Video: Creating a Blush Floral Centerpiece
Learn how to make a cascading garden-style summertime centerpiece in one of the trending color palettes of the year. I’m using one of my favorite vessels from Accent Decor (that is perfect for 60” (or larger!) round tables) with a flower frog attached in the center with clay.
5 Simple Ways to Turn Your Clients Into Advocates
Business owners will be the first to tell you how difficult it can be to effectively market new clients. It can be even more difficult (but also more rewarding!) to turn your clients into brand advocates. But in doing so, you solidify them as clients for the long-term, while reaping the rewards of additional sales through trust, referrals, and positive reviews. With the importance of brand advocacy now in mind, let’s look at five ways your business can increase its number of client advocates.
Top 5 Client Proposal Must-Haves to Wow Every Bride
You’re confident in your hand-tied bouquets and your ability to build the perfect installation—but when it comes to crafting a client proposal to effectively convey your design ideas, maybe not so much. A stunning proposal is crucial in gaining both the business and trust of your clients.
Event Inspiration from Accent Decor’s Market Best Sellers
Each year, Accent Decor searches the globe to find quality products to serve the floral community. And each season they share exciting new products from their carefully curated trend stories, both online and at market shows around the country.
The Family Behind Accent Decor
You’ll hear how Frank’s father started the business and in what ways the Hofland family continues to serve the floral industry. The couple is sharing the core values that drive the business as well as giving us a behind-the-scenes look into their sourcing and production of items.
We’re talking about what it looks like to “do the right thing” as we serve our communities and how this impacts the industry in a positive way.
How to Plant a Peony Cutting Garden
Is there anything more thrilling than preparing a garden plot that will pay floral dividends for years to come? Many gardeners plant peonies for pure enjoyment, but peonies also play an important role commercially as a high-dollar flower for floral design work. As a farmer-florist, you can grow the cultivars that compliment your design style, including some that are otherwise hard to find or not available on the commercial market. You also have total control over the harvest, selecting only the most perfect buds for your design work.