Running a Second-Generation Retail Shop with Marisa Guerrero
We’re talking with Marisa of Debbie’s Bloomers in El Paso, Texas, on this episode of the Team Flower Podcast.
Marisa is a dancer-turned-florist and is the vice president of her mother’s flower shop. She has quite a bit of experience when it comes to retail floristry, so in this episode, we’re discussing a few overlooked aspects in the retail business. We’re covering the skills needed when making and taking phone calls as well as the importance of talking with fellow shop owners. You’ll also hear how opening a second location could be beneficial for your business! Marisa is sharing tips on what it takes to run a flower shop and why furthering your floral education is vital to this venture.
As vice president of Debbie’s Bloomers and an instructor at El Paso Community College, Marisa Guerrero AIFD, CFD, is a second-generation floral designer and educator known for her enthusiasm and wide ranging involvement in the floral industry. She sits on the boards and committees of numerous industry organizations. Marisa has had the pleasure of designing for many prestigious industry events, but her goals lie in propelling the floral industry into a successful future.
Sparrow & Gold Photography, Taylor’s Photography