All tagged branding
Bonnie Bakhtiari of b is for bonnie design joins us on this episode of the Team Flower Podcast.
Bonnie is diving into her passion and sharing how she discovered it and started her business. We are talking about all of the elements of branding and the common mistakes people make when it comes to building their brand.
Let’s be real, being an entrepreneur does have its challenges. Sometimes we have to make tough decisions and learn hard lessons amongst many other things. One thing I’ve found most difficult about being a creative entrepreneur has been making the sale. I’m so excited to share three ways to use social media to increase your sales and maintain authenticity in your creative floral business!
If you feel there is a disconnect between your message and the client you are trying to attract, do not despair! You do not necessarily need to rebrand completely. Sometimes adjusting the messaging on your website or your social media strategy is all it takes to start reaching those ideal clients.
The first thing you should do if you feel you are not reaching the right people with your brand is to ask who those people are. What are their personalities like? What do they do for fun? Where do they hang out on weekends? What is their job? What music do they listen to? Where do they live? Dig deep and create a mental picture of your ideal client, their aesthetic, and their values.
We have the joy of being able to work with flowers every day, yet I know I am not alone when I say that I feel like I didn’t measure up just based on how my Instagram feed looks. That is just not right! Here I'm sharing my journey as I discovered what worked for me on Instagram.