All tagged branding
On this episode of the Team Flower Podcast, we’re talking with Sarah Bruxvoort of Rose and Laurel. As a floral designer, Sarah is well-versed in planning styled shoots. Often, floral designers are hesitant to plan this type of creative venture, so Sarah is giving us the tools and tips we need to take the leading step in styled shoots.
How do you tell people you exist? And how will your audience recognize your brand? Before people buy, they need to feel they trust you. So how do you establish that trust?
Daarina, floral designer and CEO of Blourish, is going into great detail in this podcast episode about Shopify, including why she loves it and tips on how to utilize the service it offers!
Raysa Farah of LK Verdant is with us on this episode of the podcast. She’s sharing tips on setting expectations with clients while also allowing for collaboration with the customer, as well as discussing relatable branding and learning who you are—and who and what your business is.
Marla Bixler of Bixler Blooms joins Kelly on this episode of the podcast! With years of experience in the floral industry, Marla has much knowledge to share. She’s starting by chatting about rebranding and how to know whether this avenue is right or needed in your business.
What does security have to do with your floral business? Jesse is back with another incredibly helpful business tip! Our guest today is a very special one. It’s Amanda Johnson, our Team Flower copywriter and editor! You’ll also hear from Team Flower Member Carol-Anne Barnes. Carol-Anne has done her fair share of pop-ups, and she’s here to share a few tips on how to determine whether a pop-up is right for your business.
On this episode, Team Flower Social Media Coordinator Jacelyn Bolton joins Kelly to chat about her floral design experience with The Flora Club! Jacelyn is a genius with graphic design as well as floral design, so she’s giving some incredibly helpful tips for a website and branding refresh! She’s sharing her favorite flower tools (like these sakagen shears) and her go-to snacks for when she’s headed to an install or working hard in the studio. Where can flower lovers grow in mutual support and friendship? Jacelyn’s sharing her hopeful heart for the future of the floral industry.
Rebranding for florists can be hard, especially since our work is so visual! Here are 7 tips to help you work through rebranding your floral business.
Bonnie Bakhtiari of b is for bonnie design joins us on this episode of the Team Flower Podcast.
Bonnie is diving into her passion and sharing how she discovered it and started her business. We are talking about all of the elements of branding and the common mistakes people make when it comes to building their brand.
Let’s be real, being an entrepreneur does have its challenges. Sometimes we have to make tough decisions and learn hard lessons amongst many other things. One thing I’ve found most difficult about being a creative entrepreneur has been making the sale. I’m so excited to share three ways to use social media to increase your sales and maintain authenticity in your creative floral business!
If you feel there is a disconnect between your message and the client you are trying to attract, do not despair! You do not necessarily need to rebrand completely. Sometimes adjusting the messaging on your website or your social media strategy is all it takes to start reaching those ideal clients.
The first thing you should do if you feel you are not reaching the right people with your brand is to ask who those people are. What are their personalities like? What do they do for fun? Where do they hang out on weekends? What is their job? What music do they listen to? Where do they live? Dig deep and create a mental picture of your ideal client, their aesthetic, and their values.
We have the joy of being able to work with flowers every day, yet I know I am not alone when I say that I feel like I didn’t measure up just based on how my Instagram feed looks. That is just not right! Here I'm sharing my journey as I discovered what worked for me on Instagram.
