Relatable Floral Business Branding with LK Verdant
Flower Discoveries: Floral Gift Ideas
If you’re in the floral industry, it’s no question that you a) love flowers and b) love giving people flowers. You also know that giving a floral gift can get expensive—especially for holidays like Christmas.
Being a creative person, sharing your talents with those you love is truly a gift from your heart—but how can you gift floral gifts wisely while also sticking to budget?
Janine is here sharing a few ideas on giving floral gifts to your friends and family. There are so many ways to give those you love the gift of flowers in a cost-efficient way! Here are four ideas to get you started:
Cut flower bud vases
Dried flowers in the form of ornaments, antique bud vase arrangements, or resin jewelry
Wreaths or swags
Evergreen + berry foraged arrangements or bud vases
Special Guest: Raysa of LK Verdant
Raysa is an independent florist (and mummy to two young boys) committed to offering timeless, fun, and unique floral arrangements. Her most special moments within her career have been her Vogue and Grazia features, but her everyday job of creating and delivering to her local community brings her so much happiness!
Raysa and Kelly are chatting about working within the season, using David Austin garden roses in arrangements, and some of Raysa’s favorite must-have tools.
Raysa recently launched a letterbox floral shipping business called FlowerFix where she also released a pair of specialty floral snips/scissors!
You can check out this sister business here.
“I have a vague idea of what I want to create, but I never limit myself in what I can create.”
She’s sharing tips on setting expectations with clients while also allowing for collaboration with the customer.
This conversation leads right into a discussion on relatable branding and learning who you are—and who and what your business is.
Don’t be afraid to embrace seasons of change and how they affect you, and let it show through your work!
You can find Raysa online at www.lkverdant.com or on Instagram at @lkverdant.
