All in Articles
If you’re a floral professional or hope to become one, you may be wondering what is AIFD and if you should join or obtain floral certification through AIFD. In this article, discover the advantages, alternatives, and other considerations to joining AIFD.
A happy milestone in the business of any floral designer: securing a walk-in cooler. Learn what to consider when building a custom walk-in flower cooler and integrating the uber-easy CoolBot system.
What stands out to you most when you find or create a floral arrangement that you love? What’s that "wow factor” for you in a floral arrangement? In this article, be inspired in your floral work by Impressionistic art and the use of color.
If you’re looking to level-up your floral business with the help of technology, you’re on the right track. Here’s how you can get started in simplifying your business with tech tools.
Can having something as simple like plants and flowers around us improve our mental health? Here how flowers impact our health in this article.
Discover novel PR methods to promote your floral business and floral design work in slower event seasons. Branch out from event submissions alone to carve out your role as an expert in your target market!
In the same way that different orientations and compositional effects greatly affect a painting, so do these same elements when used in floral design. In this article, you’ll learn to take in important considerations such as shape, lines, and balance when creating floral arrangements!
Thinking about venturing into the mobile flower shop or floral truck business? In this brief guide, you'll find a more in-depth look at what to consider in a flower truck or flower trailer itself from an expert mobile truck builder.
Storytelling is of the most potent ways to connect with others because everyone has a story to tell. As a florist or floral designer, you can use Instagram to tell your story, connect with prospective floral clients, and move them to action all with your post caption. Here’s how.
Thinking about starting a business with a friend? Discover what to consider and talk through before gearing up to work together.
When a friend or family member asks for your expert help with wedding flowers, it’s an honor and a delight as a professional florist! Here are 3 key tips for creating personal wedding flowers for loved ones that feel meaningful, fun, and maintain good client communication practices.
Discover how to work best with floral wholesalers, what questions to ask, how to order, check product, request credits, and more! Having a great relationship with your floral wholesaler can be a beautiful tool in your business.
And a floral wholesaler’s task is to educate, serve, and provide a timely quality product within an efficient process. In this article, discover how to work best with your floral wholesaler, questions to ask, and more!
Working in a grocery floral department makes for a challenge of creativity! Here are 4 ways to make your grocery store floral department feel like a florist shop.
Wondering if you should start a cut flower garden? Discover top tips to starting a cut flower garden, including what types of flowers to grow, planning your seed starting inside, and more in this article!
Discover 9 was to incorporate sustainable practices into your floral business. Not only are these environmentally-minded changes beneficial to our planet, but they will help set your blooms apart!
Paper flowers have been crafted for many years and recently have come back into style. Discovering new opportunities can help get your floral business through a difficult phase. When a usual revenue stream slows, developing a new aspect of creativity can open new doors!
The average guest list in 2020 is smaller than ever, but don't get confused—client budgets and design expectations haven't diminished. Discover the 3 key elements that will take a micro wedding to the next level and create something larger than life.
If you don't have new events lined up, you can still make fresh Instagram content for your floral business with a minimal investment in flowers—and using supplies you already have. Discover how in this article!
Business expenses are something you spend money on to make your business grow or to create a product/service. Here’s how to evaluate expenses for your floral business and if you should invest time and money in that expense.
