Our guest is Gemma Ingalls, who with her husband authored In Full Flower, a book featuring over 20 floral designers from across the United States.
Sarah from Poppy in Singapore
We are delighted to share Sarah's story with you via the Team Flower Podcast. Sarah has a bustling flower shop and flower school called Poppy in Singapore. Poppy offers unique experiences including a Flower Bar and Market Day which we will tell you more about on the podcast.
What is the purpose of flowers?
As a florist, this is probably the easiest question I would ever need to answer. Of course they matter! But for everyone else, well, it may not seem so black and white at first. In this article we illustrate the answer to this important question in three different ways.
Finding your Instagram branding
We have the joy of being able to work with flowers every day, yet I know I am not alone when I say that I feel like I didn’t measure up just based on how my Instagram feed looks. That is just not right! Here I'm sharing my journey as I discovered what worked for me on Instagram.
Growing and Arranging with Poppies
Learn from Lee Carlton, as she walks through four types of poppy varieties — how to grow them and how to arrange these springtime blooms.
Erin from Floret Flowers
I'm delighted to have Erin from Floret Flowers with us this month! In this article we’ll discuss soil testing, amendments, cover crops and how much to charge for the flowers you grow. If you’re a florist, you’ll enjoy learning how you can source local flowers and tips to start a small, productive garden at home. Erin is also sharing her #1 tip for growing a flower related business. You can read on or hop on the podcast to listen...
How to move your clients beyond basic color palettes
We’ve all been there — the clients who seem to want the same thing that every other bride has ever had (thanks, Pinterest). In this article, Lauren shows how to move your client gracefully from a typical, maybe bland color palette — to a more vibrant color palette.
How To Hire and Work with Freelancers
In this article, I will address a few of these questions and give you my experience both as a business owner who has hired help and as a working freelance designer. Many questions can arise such as — where do I find people? How do I best manage them? How do I give over my creative and process? We'll focus on the aspect of being a business owner and hiring and managing freelance designers.
When to have a consultation meeting
Do I need to meet with the client? Where do I meet someone if I’m home-based? What do I talk about at the consultation? Those were the many questions I had when I first started. In this article I share what I've learned about consultation meetings.
Member Roundup: Selecting Seeds and Bulbs
For many, it's that time of year when you start to plan for what flowers you will grow in the upcoming season. This process involves countless seed catalogs, website visits, number crunching and more! We reached out to just a few of the flower growers that are a part of Team Flower to get their advice on planning for a new growing season
Movement through Color Progression
Learn about Cup and Saucer vine (Cobaea scandens) and how it correlates to color progression. We also provide tips on growing the flower and how to use it in an arrangement.
For the love of dirt
Soil quality affects native plant life, wildlife, water quality, the food we eat and the flowers we love. In this post, we address what soil is, why quality soil is important to grow flowers and how to maintain soil quality in a sustainable way.
Revenue Ideas for Flower Farmers
If you are a farmer-florist and thinking about breaking into the wedding industry or are looking to restructure your farm’s offerings, this article will help. Pressly's experiences will give you great additional revenue ideas and help you make steps towards growing your business!
Why we made a business sustainability class
Learn about Kelly's personal story that led to the creation of the latest Team Flower class — Sustainable Business Growth.
Free wallpapers - Steady
Download a new free inspirational wallpaper from Team Flower — for your computer, tablet or smartphone.
Growing Your Team
Sophie talks about the decision making behind adding two new people to her team. She shares what made her come to the conclusion she needed extra help, and what it's been like since she hired them on.
Why it's great to own a shop
Yes, there will be some stressful times but if owning a shop is something that’s on your heart — chase it! We only get this one beautiful life where everything happens for some purpose, and I want you to have that life you love!
How & why to grow raspberry for foliage
While raspberries are a common garden plant and found on most rural farms, they're not a common design element in floral arrangements. This fact is what makes it a new and exciting plant! With local growers popping up everywhere, being a “shippable” product isn’t the only factor anymore, which opens the door to new and unlikely plants being usable. Soon, raspberry foliage will become an industry standard!
When to say no to the dream project
At times as floral entrepreneurs, we are challenged by situations that force us to draw a line in the sand and to stand unwaveringly by the principles that guide the future success of our business. Sometimes that means saying "no" when you want to say yes.
Transitioning from professional gardener to flower farmer
If there are any future flower farmers out there, I would strongly suggest starting small so you can keep it manageable. It is so easy to become overwhelmed by all there is to do. By keeping it manageable, you will gain confidence and skills and be able to expand as you are able. I would also strongly suggest irrigation, a staking method that works for you and a layout of your fields which keeps everything organized and orderly.