Team Flower — Education and community for flower professionals

Watch how Kelly in this tutorial, step-by-step, puts together a floral chandelier using test tubes and gold wire.

Jul 24

Jul 24 Encouragement for the Side Hustle Mom

Grace McDonald

As a working mom, taking on a side hustle might sound crazy, but there are seasons to embark on new adventures and others that require observance of simple tasks. Currently, I run a small floral design business on the side. In a creative industry that often makes us feel like we are never doing enough, I have found that all a side hustle needs to be is a small seed sown.

Jul 19

Jul 19 CoolBot: The Walk-In Cooler

On this episode of the Team Flower Podcast, we are talking with Patty Parsons from CoolBot. Patty started the CoolBot business with Ron Khosla who invented the CoolBot in 2007. He was a farmer, and she was a caterer. CoolBot started on a shoestring budget, and both Patty and Ron worked 7 days a week out of their homes for 5 years. As word spread, so did CoolBot's customer base. Now, growers, florists, caterers, brewers, and even hunters in the United States and beyond are all owners of CoolBot.

Jul 17

Jul 17 DIY Wedding Flowers

Jalisca Thomason

Maybe instead of shying away from DIY clients, we need to figure out how to make this demographic work for us and still add to our bottom line? In this article, Jalisca shares how her perception of an ideal client changed. To do this, she needed to understand three things about working with DIY brides and in this article she’ll explain what those are!

Jul 12

Jul 12 Jessica of Zimmerman Events

Jessica of Zimmerman Events joins us on this episode of the Team Flower Podcast where we take a broad sweep of everything related to event day. Jessica is sharing real life stories about close calls and practices in adaptability, and we are chatting about our must-have items in our event-day toolkit.

Jul 11

Jul 11 Attaching Flowers and Garland on Stairs

Anne Bradfield

In this article, learn how Team Flower member Anne Bradfield attached garland and flowers to a long banister. This tutorial is done completely without floral foam as well, and she shows how she puts each step together.

Jul 10

Jul 10 Creating a Business Networking Group

Sandy Figel

There must be 100’s of ways to structure a group and each group will look different. I’m confident though, that the majority of us will benefit from belonging to a group of floral professionals that have the intent to support one another, collaborate, and make positive contributions to our communities.

Jul 5

Jul 5 Maggie Smith of Pine State Flowers

Maggie Smith

In this episode of the Team Flower Podcast, we are joined by Maggie Smith of Pine State Flowers. Pine State Flowers is the only flower shop in North Carolina to exclusively source locally grown flowers.

Jul 4

Jul 4 The American Grown Flowers Field to Vase Dinner Tour

Janine Harris

Certified American Grown Flowers represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. Certified American grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they produce.

Jun 28

Jun 28 Julio Freitas of The Flower Hat

Julio Freitas, founder of The Flower Hat, joins us on this episode of the Team Flower Podcast. We are chatting about the story behind the hat, the beginnings of the farm, and our love for daffodils and dahlias!

Jun 27

Jun 27 Social Media Authenticity

Adrienne Rolon

Let’s be real, being an entrepreneur does have its challenges. Sometimes we have to make tough decisions and learn hard lessons amongst many other things. One thing I’ve found most difficult about being a creative entrepreneur has been making the sale. I’m so excited to share three ways to use social media to increase your sales and maintain authenticity in your creative floral business!

Jun 21

Jun 21 Natalie at Native Poppy

In this episode we're talking with Natalie from Native Poppy. We're discuss leaving corporate world for flower work, the differences of owning an event studio and retail store. You'll enjoy learning about Natalie's flower subscription services.

Jun 19

Jun 19 Flowers in Art with Shealeen Louise

Janine Harris

At the 2018 Team Flower Conference, we asked a myriad of floral artists to participate in our Flowers in Art Exhibition. The talent represented in the Exhibition was both exquisite and inspirational. Those in attendance at the Team Flower Conference were asked to choose their favorite artist anonymously, and the People's Choice Winner was Shealeen Louise of Nashville, Tennessee. Today, she's sharing what inspires her, what materials she uses, and her favorite painting subjects!

Jun 13

Jun 13 Greenery Options for Floral Design

Sophie Felts

Lush greenery is important for floral design. The perfect greenery elements can make or break a design. Team Flower member Sophie Felts shares her go-to greenery options in this comprehensive list of greenery ideas for your next arrangement.

Jun 13

Jun 13 Finding Inspiration in Flower Art

Rebecca Joyce

Floral artists and floral designers aren't too different from one another. Something tells me that each of us starts out the same - either with dirt or paint on our hands and with goals of making everlasting memorable moments; our lives speckled with blooms marking the timeline of our lives. Reaching out to one another should come easily because of this unique passion for flowers.

Jun 7

Jun 7 Debra Prinzing of Slow Flowers

In this episode, we are diving into the Slow Flowers Movement - what it is and what it is becoming. Debra is sharing the story behind her passion and the farmers who sparked the Slow Flowers flame in her. We are talking about American Flowers week, how you can be involved, and how you can support your local flower farmers. You'll learn the difference between growing from seed vs. planting from a garden center, and you'll receive tips on how to connect with flower farms & florists.

Jun 7

Jun 7 Marketing Your Flower Farm

Karey Ann French

We as growers and designers are aware of the numerous reasons why everyone should be buying local flowers, but how do we convey that to our customers? Karey walks through how to find your audience and communicate with customers.

Jun 5

Jun 5 How to Use Instagram Hashtags

Madelaine Jean

May 31

May 31 The Bloom Project