Franceska McCaughan is one of those go-to designers in the floral industry for designing arrangements for hotels and corporate brands. In this episode, she joins Kelly to talk about the details behind this avenue of the industry and more.
Requesting Wedding Day Photos as a Florist (Tips Directly from a Photographer!)
Curious how to get gorgeous professional images of your work after the event? Follow these 7 simple steps to break down those barriers between photographer and creative this year and start building your portfolio to its potential!
Growing Garden Roses as a Summer-Long Staple for Floral Design
If you’re wondering about the steps, tips, and tricks to growing garden roses that are robust and healthy for cut flower use and floral design work, look no further!
Publicity for Florists with Meghan Ely
Meghan Ely is an expert in public relations and is here to explain marketing, publicity, and more (and why it’s all important)! You’ll hear a general step-by-step guide to pursuing your floral business’s publicity.
Working With Flowers Can Change Your Life: Here’s How
Here's how working with flowers has changed the lives of our Team Flower Members—and it can do the same for you. If you've been wondering if working with flowers is for you, this might just be the encouragement you need!
Creating Stunning Sympathy Tributes with the Serenity Cage System
Without the proper mechanics, special requests for tribute and sympathy floral arrangements can seem quite daunting to floral designers. Read more to learn about solutions to these challenges that have recently been developed for our industry.
Want to Be a Flower Farmer? Advice From the Pros (Part 2)
Want to learn about flower farming? We've compiled survey responses from professional flower farmers, farmer-florists, and micro-farmers! Get actionable words of wisdom and encouragement in this article.
So You Want to Be a Flower Farmer: Advice From Real-Life Farmer Pros (Part 1)
Wondering how to be a flower farmer? We surveyed flower farmers, farmer-florists, and micro-farmers who responded with amazing, actionable wisdom they’ve earned through their hard work in the field.
Understanding Your Value and Worth with Lavenders Flowers
In this episode, Janelle is sharing her floral journey and is dialing in on pricing—including how she started out being incredibly underpaid and has since learned the importance of pricing what you (and the flowers!) are worth. She’s giving tips on where to start when learning how to price your arrangements. You’ll also hear about a few must-have items for your studio as Janelle talks about some of her favorite studio additions (including her new pulley system for dried floral decor!). Speaking of, tune in to hear some of her favorite dried flowers.
Foraging for Flowers and Greenery Through the Seasons
You can enjoy the beauty in front of you throughout every season in your floral arrangements as long as you know how to look for it—and how to forage for flowers and greenery throughout the year. Here’s how.
How to Harvest Your Own Seed: Tips for Collecting Flower Seed
Harvesting your own flower seed is easy to do with a little research and planning. If you’re wondering how to harvest your own seed from the flowers you grow, in this article, you’ll cover some crucial tips that can help you succeed in seed saving.
Goodbye Fear, Hello Creativity with Tulipina
In this episode of the Team Flower Podcast, Kiana is sharing a bit about how her Persian background has influenced her life with flowers. She’s walking us through the importance of working with flowers out of a place of confidence rather than a place of fear. Fear prevents you from being creative and is often supported by a set of rules you think you need to follow. Kiana is taking a stand against those rules and encouraging freedom in floral design.
Tips for Going Green in Floral Design: Important Info to Consider
Making the change to being truly sustainable can seem overwhelming. There are a lot of options you have to think through: biodegradable, compostable, recycled, and home compostable. Learn what each of these labels mean when it comes to considering the floral supplies you use!
Overcoming Hardship in Your Small Business and How to Bounce Back
There is no tried-and-true formula to ease hardship or process grief and difficult feelings. We all experience these things in a unique way. If you’re a small business owner, it can be difficult to navigate hardship while also managing your business. Here are some tips to navigate difficulty alongside running your business.
Tips for Off-the-Grid Events with 3 Leaf Floral
In this episode of the Team Flower Podcast, Kelly Mendenhall of 3 Leaf Floral is chatting about what it’s like to design for off-the-grid events (aka: on top of a mountain or out in a field, etc.). Listen in to learn how to work within these challenges, along with more advice from Kelly Mendenhall!
Benefits of Adding a Subscription-Based Product to Your Floral Shop
Wondering about the benefits of floral subscriptions? Learn what you should consider before adding it to your floral business offerings.
Knot Gardens: What They Are and Why You Should Have One
Love creating flower beds that look visually appealing and smell beautifully? Intrigued by the idea of organizing your cutting gardens using basic principles of design? If so, then consider starting a knot garden!
Generating New Ideas and Finding Your Creative Voice with Hart Floral
What are the things that make it hard to find your creative voice? How do you overcome your fears and anxieties? Hear from Madison Hartley of Hart Floral as she speaks with us on creativity and so much more.
Tips for Creating Your Floral Studio from Scratch
Whether you are a flower grower, a florist, or a workshop leader, designing a floral studio workspace can be a creative process that will inspire you each time you enter it. Discover things to consider and helpful tips in this article.