There has been a visible shift to sustainable floral design over the past decade—which has left many experienced designers who were classically trained with floral foam to become overwhelmed with anxiety. Don’t fret! In this article, learn some steps and ideas that can help make the transition easier.
On this episode, John is explaining the logistics of how DVFlora works, from the shipping process to ordering to the grower-direct program. We are chatting about the importance of transparency in the origin of flowers - especially in the wholesale market, and how this has positively affected the sales of DVFlora blooms. John is sharing about the DVCrush program, what it is, and who can participate. We are chatting about the need to identify the Instagram content that resonates with your Instagram followers, and we are sharing tips on using Instagram to grow your business.
Flower frogs (also called kenzans or pin frogs) are a floral arranger’s best friend. They’re reusable, durable, eco-friendly, and lend themselves to helping you create gorgeous, lush garden-style floral designs—in addition to exquisite, minimalist floral creations. Here’s how to use them, where to buy them, and more!
Sharon Hays takes you on a comprehensive look at how to build caterpillar tunnels to overwinter your ranunculuses, anemones, and any other blooms that require winter protection.
Are you a new flower farmer or looking to start a flower farm sometime soon? Learn 4 crucial tips to keep in mind when starting a cut flower farm.
In this article, discover the difficulties of inviting critique of your floral design work as well as how critique can help you, the designer, move forward! There are true benefits to receiving feedback and outside input in creative work.
If you’re a floral professional or hope to become one, you may be wondering what is AIFD and if you should join or obtain floral certification through AIFD. In this article, discover the advantages, alternatives, and other considerations to joining AIFD.
Hazel is sure to be a breath of fresh air as you listen to this episode of the Team Flower Podcast. She is an incredible woman, talented floral designer, and, today, is sharing her story of how her cancer diagnosis propelled her into flowers—along with much, much more in this full episode!
A happy milestone in the business of any floral designer: securing a walk-in cooler. Learn what to consider when building a custom walk-in flower cooler and integrating the uber-easy CoolBot system.
What stands out to you most when you find or create a floral arrangement that you love? What’s that "wow factor” for you in a floral arrangement? In this article, be inspired in your floral work by Impressionistic art and the use of color.
If you’ve been in the floral industry for any amount of time, it’s likely you’ve heard of Accent Decor! Allison from Accent Decor joins us to chat about what it looks like behind the scenes of a new product launch and how Accent Decor’s process can be transferred to the retail florist.
If you’re looking to level-up your floral business with the help of technology, you’re on the right track. Here’s how you can get started in simplifying your business with tech tools.
Can having something as simple like plants and flowers around us improve our mental health? Here how flowers impact our health in this article.
Natasha McCrary of 1818 Farms is full of knowledge and has years of experience planning a farm, growing flowers, and leading a team (amongst other things). She’s constantly learning and is more than willing to share what she knows with the floral industry. This podcast episode is sure to be a treat!
Discover novel PR methods to promote your floral business and floral design work in slower event seasons. Branch out from event submissions alone to carve out your role as an expert in your target market!
In the same way that different orientations and compositional effects greatly affect a painting, so do these same elements when used in floral design. In this article, you’ll learn to take in important considerations such as shape, lines, and balance when creating floral arrangements!
Automation is a thing of this day and age, and floral designer Shanda Zelaya of Flor De Casa Designs is sharing her go-to platforms! You’ll also hear about how industry changes due to COVID-19 have impacted Shanda’s business as well as her exciting new project!
Thinking about venturing into the mobile flower shop or floral truck business? In this brief guide, you'll find a more in-depth look at what to consider in a flower truck or flower trailer itself from an expert mobile truck builder.
Storytelling is of the most potent ways to connect with others because everyone has a story to tell. As a florist or floral designer, you can use Instagram to tell your story, connect with prospective floral clients, and move them to action all with your post caption. Here’s how.
Lidia from Twisted Willow Flowers joins Kelly Perry on this episode of the Team Flower Podcast. This episode is full of various floral industry tips and tricks. You’ll hear from them about flower delivery, flowers and mechanics for installations, creating staircase installs, their go-to greenery, and more!
