Thinking about starting a business with a friend? Discover what to consider and talk through before gearing up to work together.
3 Tips for Creating Personal Wedding Flowers for Friends and Family
When a friend or family member asks for your expert help with wedding flowers, it’s an honor and a delight as a professional florist! Here are 3 key tips for creating personal wedding flowers for loved ones that feel meaningful, fun, and maintain good client communication practices.
Is a Floral Career for You? Encouragement from Mayesh Design Star Kaylee Young
In this episode, Kaylee is walking us through her extensive floral background and sharing how these experiences have shaped her floral career. We are talking about the deeper things behind design - the why, the motivation, and the excitement. Kaylee is sharing about her experience as the Mayesh Design Star, and is giving a few encouraging words to those who may be thinking about pursuing floristry as a career.
Your Complete Guide to Working With a Floral Wholesaler (Part 2)
Discover how to work best with floral wholesalers, what questions to ask, how to order, check product, request credits, and more! Having a great relationship with your floral wholesaler can be a beautiful tool in your business.
Creating a Relationship with a Floral Wholesaler (Part 1)
And a floral wholesaler’s task is to educate, serve, and provide a timely quality product within an efficient process. In this article, discover how to work best with your floral wholesaler, questions to ask, and more!
How to Make Your Grocery Floral Department Feel Like a Florist Shop
Working in a grocery floral department makes for a challenge of creativity! Here are 4 ways to make your grocery store floral department feel like a florist shop.
Top Tips for Starting a Cut Flower Garden
Wondering if you should start a cut flower garden? Discover top tips to starting a cut flower garden, including what types of flowers to grow, planning your seed starting inside, and more in this article!
9 Ways to Make Your Floral Business More Sustainable
Discover 9 was to incorporate sustainable practices into your floral business. Not only are these environmentally-minded changes beneficial to our planet, but they will help set your blooms apart!
Fresh Floral Revenue Streams: My Paper Flower Pivot
Paper flowers have been crafted for many years and recently have come back into style. Discovering new opportunities can help get your floral business through a difficult phase. When a usual revenue stream slows, developing a new aspect of creativity can open new doors!
Life in the Studio with Frances Palmer
Frances Palmer, potter and fellow creative, is joining Kelly for an incredibly practical and encouraging episode. They’re discussing Frances’s new book, Life in the Studio.
Finding Contentment in Your Work
Sara Wade of Garden Party is a long-time friend of Team Flower and is joining Kelly to chat about a much-needed topic: contentment! Listen in to their light-hearted but intentional conversation and hear about determining your niche, the importance of scheduling, and more!
Flowers Over Fear with Grace McDonald
In this episode, floral design studio owner Grace McDonald of Flower Clvb is discussing choosing flowers over fear during a pandemic. Grace’s studio specializes in as-locally-grown-as-possible floral design for weddings and events and also offers seasonal bouquets and foam-free custom arrangements at various times throughout the year.
3 Top Secrets for Making Micro Weddings Larger Than Life
The average guest list in 2020 is smaller than ever, but don't get confused—client budgets and design expectations haven't diminished. Discover the 3 key elements that will take a micro wedding to the next level and create something larger than life.
Create 10 Pieces of Instagram Content You Love for Under $75
If you don't have new events lined up, you can still make fresh Instagram content for your floral business with a minimal investment in flowers—and using supplies you already have. Discover how in this article!
Employee Retention, Customer Service, and Self Care with The Flower Guy Bron
As a master of the art of floristry, floral designer Bron Hansboro of The Flower Guy Bron provides bespoke design and styling experiences for events of all types. Hear from Bron as he shares his knowledge and wisdom on a variety of topics—including employee retention, customer service, and more!
How to Determine if an Expense is Right for Your Floral Business
Business expenses are something you spend money on to make your business grow or to create a product/service. Here’s how to evaluate expenses for your floral business and if you should invest time and money in that expense.
5 Easy-to-Implement PR Tips for Floral Professionals
If you're looking to branch out and diversify your press portfolio, then it's time to level up your publicity strategies and leverage your know-how to truly stand out as a thought leader in the industry. Here are a 5 ways you can upgrade your PR approach to make an impact within and beyond your network.
Growing in Warm Climates with Petals, Ink
In this episode, hear from Gretchen O’Neil of Petals, Ink. Discover how she navigates floral business transitions and growth. Located in Texas, Gretchen knows a thing or two about growing flowers in warm climates. Tune in to hear some helpful tips on growing beautiful blooms in hot temperatures!
Tips for Growing Flowers in Zone 9a
Looking for tips for growing flowers in zone 9a? Discover tips and tricks for growing plants in zone 9a, despite tricky rainy seasons, summer heat waves, and more.
Taking Floral Design Lessons from the Woods
What has deeply driven your floral design style? Hear from one designer as he shares how to observe the natural arrangements of life found in the woods to apply to flower design work.