If you're feeling stuck or lost when defining and communicating your floral design brand's purpose, this article can help. Dive into these marketing exercises to refine (and define!) your floral design business’s why.
Upselling the Bridesmaid Bouquet
Don’t let gorgeous bridesmaid bouquet designs go to waste after the wedding ceremony—learn how to repurpose these bouquets in creative ways that make both budget-conscious clients and floral designers happy!
How to Grow Pampas Grass: A Guide for Flower Growers
If you’re a cut flower grower (or even a micro flower farmer!) wondering if you can get in on the pampas grass trend and earn additional revenue off this popular ornamental grass, this guide is for you!
The Business of a Flower Farm with Wildroot Flower Co.
Lyndsay Biehl of Wildroot Flower Co. is passionate about bringing agriculture to the community through various avenues, but her favorite is through their flower farm workshops. Lyndsay is chatting about what makes a flower farm workshop successful along with other flower farming business tips!
Business Model Highlight: Thoughtful Gifting with Bell Meadow
In this Team Flower Business Model Highlight, we're featuring Bell Meadow, an Irish flower farm and gifting website, and their unique business model: thoughtful gifting and unique floral delivery.
How to Grow Tulips the Flower Farmer Way
Discover how to grow cut tulips with a professional flower farmer. In this article, get tips for planting, harvesting, and arranging cut tulips.
Big Floristry in a Small Town with Patience Pickner
Joining us on the Team Flower Podcast is Patience Pickner from the small town of Chamberlain in South Dakota! Even though her business is located in a small town, it has grown in size and popularity over the years. She’s here sharing a ton of helpful tips today!
11 Must-Haves for Your Floral Business Website
If your website is filled with great content presented in a clear and powerful way, your visitors will be excited to buy the solutions you have to offer. Here are 11 must-haves for your floral business website!
Well-Loved Flower Substitutions for Popular Blooms
Finding quick flower substitutions for popular flowers is a crucial skill for any florist where both adaptability and flexibility come into play. In this guide, you’ll get flower substitution suggestions for popular focal, filler, line, dancer, and texture flowers.
Conversations on Thoughtful Gardening with Matt Collins
Joining Kelly on the podcast today is Matt Collins—all the way from the UK! Matt is the author of the book Forest and has a deep passion for taking in nature and making a garden to reflect it. He’s chatting with us about many things, including maintaining and growing a garden: observe, grow what you love, and repeat.
Seasonal Design Highlight: Ethereal Dandelion Headdresses
In this seasonal design highlight, floral designer Marga Martin shares instructions on how to make beautiful, impactful headdresses out of dandelions.
How to Prepare Edible Flowers for Cakes, Desserts, and More!
In this comprehensive guide, discover the basics of working with edible flowers and other botanicals, including where to source culinary-grade edible flowers, how to prepare them, design tips, and much more!
10 Selling Mistakes You Don’t Know You’re Making
Sales is a vital part of running a successful floral business, but let's be real: It's not the part that inspired you to become a floral designer. Discover the top 10 selling mistakes made by creative entrepreneurs—and tips to turn them into wins.
How to Teach a DIY Bridal Party Class
Thinking about offering a DIY bridal party flowers class to your revenue stream? Discover all the details in this article. Hosting DIY bridal party flower workshops will free up your design time to take other weddings and events while likely helping your bottom line! That’s a win!
Full List of the Best Filler Flowers for Floral Arrangements
Discover some of the best filler flowers in this handy guide. Full lists of filler flowers by color are included!
Hitomi Gilliam: On Evolving in Floristry
This week, we’re talking to floral designer Hitomi Gilliam! Hitomi is a champion for those who are entering into the floral industry—always open and sharing her knowledge and experience with anyone who asks. She has a passion for beginner florists because they are the future of the floral industry. Join us for this delightful and inspiring conversation.
Complete Introduction to Securing Restaurant and Hotel Floral Design Revenue
Have you considered offering hotel floral arrangements or florals for restaurants in your area? If you’re a wedding florist, providing floral décor to restaurants or hotels can be an excellent stream of steady revenue. Learn how to step into offering hotel floral design and restaurant florist services with this complete guide.
6 On-Trend Arches from Accent Decor
When you think about wedding ceremony flowers, what stands out the most in your mind? The floral installation, of course! See 6 gorgeous and on-trend arches and arbors from Accent Decor.
Tried-and-True Tips for Growing and Selling Sunflowers
Offering fresh cut sunflowers, whether it be bouquets or single stems, is a joyful yet challenging experience. If you’re wondering if growing sunflowers is for you, here are a few tips on how to grow and sell sunflowers!