Planning a wedding is an emotional experience to say the least. Learn how you as a floral pro can support your clients’ and embrace the rollercoaster of emotions that come their way in the planning process.
The Tricky Balance of Scaling a Floral Business
The term scaling can seem intimidating to many small-business owners, particularly in the floral industry. But don’t fret. It is possible with intentional planning and thoughtful decision-making.
Seasonal Design Highlight: Boho Arbor Design
In this highlight, discover the stem counts, mechanics, and transport methods for a gorgeous, flowing boho arbor with pampas grass for a wedding ceremony.
Where to Buy Pampas Grass Wholesale + Practical Design Tips for Floral Pros
A full guide for floral pros for finding and using pampas grass in floral work. Discover where to buy wholesale (fresh and dried), pampas grass alternatives, and more!
Sympathy Work in the Floral Industry with Ace Berry AIFD
This week, Ace Berry, floral designer and owner of Fulshear Floral Design, joins Kelly on the podcast to talk all about sympathy work. Changing your perspective on sympathy work impacts how you design. Don’t miss this episode. People need flowers—especially in times of grief.
Playing Nice with Mother Nature: Managing Flowers When the Weather Turns
Explore crucial tips and tricks flower farmers and floral designers use to keep everything on track when Mother Nature makes things difficult. Learn what to do when the weather is too hot, too wet, to windy, and more!
How to Submit Your Floral Design Work for Feature: Do’s and Don'ts
When it comes to sharing your wedding and event work with publications of all shapes and sizes, there are some common mistakes that florists (and other event industry pros) often fall victim to. Learn the do's and don'ts of the submission process in this helpful article.
4 Crucial Email Management Tips for Florists
From fielding inquiries and tracking shipments to answering client questions and communicating internally, it’s easy for your emails to get out of hand. Learn 4 key tips to get a handle on your Inbox—once and for all.
Business Model Highlight: Pop-Up Shops with Florals & Scrubs
In this Floral Business Model Highlight, we’ll learn from T. Nicole Murphy, owner of Florals & Scrubs. Florals & Scrubs's mobile flower workshops and soirees give flower lovers a chance to learn how to make and gift arrangements independently.
The Foam-Free Toolbox with Mabel M Florals
Mabel Maposa of Mabel M Florals is joining us all the way from Cape Town, South Africa! She is passionate about conducting her floral business sustainably and is sharing what is in her foam-free floral design toolbox!
How to Easily Create Large Event Floral Showpieces with Serenity
Large-scale floral design is more popular than ever for weddings, events, and even photoshoot stylings. Here, learn about a floral mechanic that can help you build and transport large floral pieces more easily!
How Floral Design Is Like Baking a Cake
Recipes give us focus and direction. They help ensure that we have the right ingredients on hand and don't overspend on needless supplies. Here’s how floral design is like baking a cake!
What You Need to Know about Flower Frogs with Floral Genius
Jessica Hall of Floral Genius joins us on the podcast. Flower frogs are a timeless, incredible tool used in floral design, and Jessica is the co-owner of Floral Genius, the only maker of flower frogs in the U.S. She’s here to tell you all the things you need to know about flower frogs—from the different types to how to use them.
How to Use Stories to Help Your Website Convert More Customers
Learn how to increase prospective floral client conversions via your website—all by using the power of storytelling to build stronger relationships with website visitors and social media followers.
Floral Design Tips for Beginners
When you’re just starting in floral design—whether you’ve discovered a new hobby or you’re hoping to start your own floral business—knowing how to approach an arrangement or a bouquet (or even a boutonnière!) can be overwhelming. Get essential floral design tips for beginners in this article!
Opening a Gift and Floral Shop with Jana Qualey
Today our special guest is Kelly’s dear friend Jana Qualey of Home & Garden Vermont! If you’ve ever toyed with the idea of opening a gift and floral shop, this episode is definitely for you.
Funeral Floral Design: Navigating Grief with Kindhearted Creativity
Designing funeral floral arrangements can be a challenge in many ways. Discover practical tips and examples to help your clients navigate grief while honoring their loved one—all while infusing kindhearted creativity in your funeral floral designs.
Tablescapes: How to Wow Your Dinner Guests
Looking for exquisite tablescape ideas for yourself or your design clients? Discover the building blocks for confident, gorgeous tablescapes, no matter the style of your dinner party or event!
Year-Round Income for Seasonal Florists
This pre- and post-event window is an amazing opportunity to build trust, increase sales, bolster event referrals and meet a felt need for clients. Here are some seasonal ideas to offer your clients outside of event day.
Allowing the Garden to Influence Your Creative Process with Fiona Pickles
Fiona Pickles of Fiona Pickles Floral is sharing with us about being inspired by the garden, the ins and outs of her communication with her clients, as well as how she allows the flowers and her creativity lead her design.