A new flower farming business can be an overwhelming and confusing process. But there is one key thing you can do at the very beginning: create a flower farming business plan.
Identifying and Meeting Floral Needs with Rachael Ellen Events
Rachael Ellen is here chatting about how her event and floral design business, including how her team came to be and what her business structure looks like. There are lot great tips in this episode!
Here's How to Launch Your Floral Business on Kickstarter
In this guide, you’ll learn tips and tricks for launching your floral business on Kickstarter, a platform that can help you fund the initial launch of your small business or product line.
A Walk-Through of Event Day with Busy Bee's Floral
Jennifer Varsanyi of Busy Bee’s Floral has a beautiful perspective when it comes to serving her floral design clients. She’s sharing her wedding client process—from inquiry to implementation!
Business Model Highlight: Utilizing Flower Farms for Professional Development
In this business model highlight, we’ll hear form Blossom Cleveland and how their small business connects with local flower farms and growers for professional development opportunities for their floral team.
Flowers by Design with Ingrid Carozzi of Tin Can Studios
Ingrid Carozzi of Tin Can Studios is here with us on the podcast this week talking about her new book, Flowers by Design. She’s also sharing some helpful sustainable practices, including handling waste, recycling vases, and installation mechanics.
Hanging Vines and Greenery on Any Surface
Have you ever had a bride send over an image of greenery sprawled on a wall and think “How on earth do I do that?” In this article, you’ll learn how to create and hang these masterpieces. Courtney shares her tips, tricks, and toolkit for building some unforgettable greenery displays on a variety of surfaces.
Helpful Tips for Starting a Flower Farm Business from Scratch
Launching a flower farm from scratch is hard work. There’s a lot to consider. In this article you’ll learn crucial tips for starting a flower farm business that you can implement from Day 1!
Large-Scale Flower Farming with Bethany Little
Bethany Little of Charles Little & Company is sharing with us about large-scale flower farming, dried flowers, and growth within community. Charles Little & Company began in 1986 as a large-scale flower farm providing dried flowers to wholesalers, and now they also provide fresh flowers!
3 Ways to Make Virtual Workshops Stand the Test of Time
For florists who offered in-person workshops and classes pre-pandemic, shifting to virtual classrooms was a way to continue connecting with customers. Here are reasons to continue virtual workshops as the world moves forward.
Cheerful Flowers and Gifts: A New Flower Shop in Chambersburg PA
With the goal to open as a new florist in Chambersburg PA in February 2022, Kelly and Jesse Perry are excited and humbled to join the ranks of many floral professionals that have gone before them on the journey to open up a brick-and-mortar shop.
Organization and POS for Retail Floral Shops
In this podcast, here from Valencia of Brandon’s Flowers. She’s chatting about sourcing for retail locally and nurturing community. You’ll also discover tips on how to keep your shop organized, including the importance of choosing a point of sale (POS) system.
Creating an Email Newsletter Strategy for Your Floral Business
A consistently scheduled email newsletter can make a real difference in staying top-of-mind with your friends, followers, and flower enthusiasts. Discover email newsletter strategy best practices and more in this guide!
Adding Retail to Your Event Business with Rikki Marcone
Rikki of Rikki Marcone Floral & Event Design is here with us sharing about her move from planning to designing—and adding retail to your event business. Rikki’s business has grown to include a fun and dynamic team, so she’s also chatting a bit about her hiring process!
A Guide to Building a Free-Standing Invisible Floral Arch
Learn how to create a free-standing invisible arch in this guide. Photos, steps, and a detailed floral ingredient list are included!
Popping Up for People with Black + Blossomed
Breigh Jones-Coplin of Black + Blossomed is a ray of sunshine in the floral industry, and we are so excited to chat with her about her floral journey, including pop-ups, grounding techniques, and more!
Business Model Highlight: Growing Together with Meadow Farm Florals
As a small-scale flower producer, Angela Hall of Meadow Farm Florals saw an opportunity to help others learn how to start growing flowers. A light bulb went off in her head. Why not do it "together"? That’s how Growing Together, Angela’s growing collective, was born.
Taking Advantage of the Plant Trend with Accent Decor
Sarah Bagle of Accent Decor is here sharing advice on how the floral industry can take advantage of the plant trend. You’ll hear everything from growing tips to advice on which types of containers to use!
Business Model Highlight: Incorporating Mixed Floral Mediums with Kindly Grown
In this Team Flower Business Model Highlight, we're featuring Kindly Grown, a “mixed media” full-service wedding florist offering live cut flowers, farm-grown flowers (grown by Kindly Grown), and sola wood flowers to clients.
Escaping Perfectionism with Studio Mondine
Amanda Luu is the co-founder of Studio Mondine, a San Francisco based design studio with an emphasis on design, education, and community building. As a self-professed minimalist, Amanda seeks to explore simple yet striking flowers in her work. The Studio Mondine aesthetic can best be described as a negotiation between the wild, overgrown English garden with the intentional, precise Japanese ikebana. Studio Mondine's artful work has been featured in multiple online and printed publications, including Vogue, Martha Stewart Weddings, The New York Times, In Full Flower, Style Me Pretty, Once Wed, and Harper’s Bazaar.