Pumpkin floral centerpieces are a beautiful, festive addition to any holiday table. Learn how to make them (and use every bit of the pumpkin in the process) in this guide!
The Importance of Community with Susan Davis
Susan Davis of Fresh Designs Florist joins Kelly on this episode of the Team Flower Podcast. We’re chatting about Susan’s selfless philosophy and how that impacts her designs and her business. She believes that giving is far more rewarding than receiving and that perfection is overrated.
How to Make a Casket Blanket Step by Step
In this article, you’ll learn how to make a casket blanket to honor a loved one or the loved one of a floral design client. Designing meaningful funeral floral arrangements are a beautiful way to love the world through flowers.
Business Model Highlight: Locally Grown Subscriptions of Love
In this Team Flower Business Model Highlight, we're featuring Mandy Herron of Flower and Forged, a small flower farm offering a subscription service of uniquely designed bouquets. Learn about Mandy’s unique business model, ways she loves her community through her business, and more!
Relatable Floral Business Branding with LK Verdant
Raysa Farah of LK Verdant is with us on this episode of the podcast. She’s sharing tips on setting expectations with clients while also allowing for collaboration with the customer, as well as discussing relatable branding and learning who you are—and who and what your business is.
Top Tips for Growing Cut Flowers in Containers
Believe it or not, it is entirely possible to start a cutting garden, even in the smallest spaces. In this article, you’ll learn some crucial tips for growing cut flowers in containers. And yes, a cut flower container garden can be in your future—even if you only have just a small patio.
Florist Salary Info: How much do floral designers actually make?
If you're curious about florist salary estimates, you've landed in the right place. The reason why it's difficult to pinpoint the average salary of a floral designer is because of one simple truth: It's a nuanced conversation. In this guide, we’ll give reported florist salary information as well as 17 revenue-growing ideas.
Facilitating a Unique Design Process with Louise Langdon
Louise Langdon of Louise Langdon Florals joins us today on the podcast and discusses her unique design process, a “color consultation” where the bride comes in and chooses colors that speak to them from a box of ribbons and a taper candle color chart. Hear about this process and much more in this episode!
Seasonal Design Highlight: Opposites Attract in a Complimentary Color Palette
Color is beautiful and can be used in so many ways! In this seasonal design highlight, discover tips to create floral arrangements that are monochromatic, analogous, complementary—or even with all colors!
Increasing Your Bottom Line with Proven Sales Strategies
Katie Easley of Kate Ryan Design joins us on this episode of the Team Flower Podcast! Learn how to increase your overall revenue as Katie shares the most important sales strategies for floral designers.
Beginner Botany for Flower Lovers
The more closely you study a flower and think of it in light of its biological purpose, the more complex and fascinating it becomes. Ready to begin your studies? This article will cover beginner botany tips for flower lovers!
Getting Creative with Floral Garlands: Building Unique Pieces
The classic flower garland is a floral design piece that is just as versatile as it is durable. Its functionality can go way beyond a wedding or holiday decoration. Discover more garland tips in this guide!
The Importance of Your Website in a Visual Industry with Dogwood & Fir
Gilberto Espinoza of Dogwood and Fir joins us this week on the podcast. Gilberto is talking through the importance of creating content for your website. It’s your storefront in an industry where everything is visual. He’s also walking us through his entire client process!
Curating Flat Lays for Social Content
Flat lays show off new and different aspects of a florist’s work, from the work it takes behind the scenes to high-quality and sustainable practices used in the business. Learn tips and tricks for making beautiful flat lays in this article.
Things to Consider When Designing a Bridal Bouquet with Blue Sky Flowers
Joining us on the Team Flower Podcast is Liz Inigo Jones from London, England. Liz has an abundance of experience in the floral industry, and she’s here sharing all kinds of tips and tricks of the trade, including important considerations when designing a bridal bouquet!
8 Unique Marketing Ideas for Florists
It's time to step out of your marketing routine and into creative and innovative strategies that can help bring new awareness, customers, and revenue to your floral business. Get tips for marketing your floral business in this guide!
Solidifying Your Floral Business with Aleya Harris
This episode is full of takeaways for everyone in the floral industry! Aleya Harris of Flourish Marketing is joining us on this episode of the podcast today talking through marketing and website tips, and more!
Seasonal Design Highlight: Colorful Petite Teardrop Cascade Bouquet
Believe it or not, bouquets are trending toward a more petite styling! In this design highlight, discover some crucial tips for building a petite cascade bridal bouquet—one with lots of color.
Using Asana for Project Management in Your Floral Business
Discover how to use Asana, a well-loved project management tool, to help manage your floral design business, design workflows, client communication, and more!
Floral Collectives: What They Are and How to Start One with Little Hollow Flowers
This week, business partners Dustin Saunders and Kate Davenport of Little Hollow Flowers joins Kelly on the Team Flower Podcast. They’re talking the power and purpose behind growing native plants as well as starting and being a part of a floral collective.