In this Team Flower Seasonal Design Highlight, we’re featuring sprawling bundles of wildflowers in a myriad of colors that come together to form a captivating wedding arbor that captures the summer season.
Creating a Fitting Team with Wildflora Design
As a second-generation florist, Alexandra Scholtz of Wildfloral Design has so much insight to share with the floral industry, and today we’re focusing on what it takes to create a team. Discover hiring tips and more!
Starting a Flower Delivery Subscription Business in Pandemic-Times (And Beyond)
Discover encouragement for taking the leap to start your own flower-fronted small business, no matter what mountains may stand in your way.
How to Become a Florist: Your Complete Guide (With Advice from the Pros)
What does it take to become a florist? If you’re new to flowers or are considering a career in floral design work, discover solid advice and real resources for getting started here.
5 Tips to Prevent Floral Work Burnout
You know firsthand there is so much hard work alongside the gift and beauty of your life with flowers. Take a moment to rediscover the beauty of floral work with the tips in this post.
Framing a Moment with RAM Floral
Becky DePasquale OF RAM floral is with us talking through what it means for her and her team to “Frame a Moment,” how to assess your floral work to know when it is “done,” and more!
How to Market Your Online Flower Business
Having an online presence gives people a way to learn more about the flowers you sell so they can purchase them with just the click (or tap) of a button. Learn how to market your online flower shop in this guide.
Your Complete Guide to Growing Annuals That Bloom All Summer
A full, comprehensive guide with lists of annuals that produce flowers all season long (and are excellent for cut flower work)—including annuals that grow well in containers with full sun.
What Is Customer Experience? (It’s Not What You Think)
Discover how to build and sustain a best-in-class customer experience for your floral business clients.
Overcoming the Challenges of Starting a Floral Business with Fig & Flower
Have you wondered what types of challenges you might need to overcome as a newbie in the floral industry? Designer Zuzana Hewer of Fig & Flower is here to talk through the challenges of starting a floral business—and so much more!
Loss, Grief, and the Flower Farmer
Hear tender-hearted, gracious advice from one flower grower on moving forward in flowers amidst the challenges of grief and loss.
Here's How to Prep Your Email Marketing Funnels for Wedding Planning Season
Are you reevaluating your email marketing strategy for prospective wedding design clients? Here are five steps to refreshing your email marketing to draw in more wedding floral design customers during engagement season.
Celebrating a Love of Flowers with Derek Woodruff
Floral designer Derek Woodruff has been in the floral industry since the age of 16, and he has experienced almost every aspect of floral work. He joins us on the podcast to talk through celebrating flowers, including his love of flower competitions and working with newbie flower enthusiasts.
Productive Ideas for Flower Farmers to Fill Rainy Seasons
As a flower farmer, there is meaningful work to be done in off seasons—including self-care. Discover practical rainy and off season tips from one flower grower in North Florida.
Top 10 Gifts from the Accent Decor Fall/Winter 2021 Line
Discover the latest top-ten Accent Decor pieces we believe would make wonderful gifts—to sell in your flower shop, give to your wedding and event clients, and share with your friends and family.
Building an Inclusive and Equitable Brand with The Wild Mother
This week on the podcast, we’re focusing in on a topic that is much needed in our industry and our world. Lauren Palmer from The Wild Mother joins Kelly for a sweet and necessary conversation about reframing one’s mind and business to be inclusive and equitable.
3 Pillars of Business Organization for Florists
Andrea of Andrea Johnson Floral Design is a self-proclaimed “geek” when it comes to business organization. She’s put a lot of thought and effort into making her business as efficient as possible, and she’s sharing her 3 pillars of organization with us on this episode.
How to Maintain a Vibrant Floral Side Hustle
Most entrepreneurs always preach and teach about how to turn the side-hustle into a full-time gig. But what if you want it to stay part-time? Discover tips on how to maintain a vibrant floral design side-hustle that fits your life.
Seasonal Design Highlight: A Unique Twist on a Classic White Bouquet
In this design highlight, floral designer Amy Balsters gives tips on how to liven up a bouquet in a white and green palette. In addition, she discusses how to use the spiral technique to create a variety of shapes.
Creating an Arbor with The Cottage Rose
Learn from floral designer Ferrell Richardson of The Cottage Rose in this episode. Dive right in as she describes her design process and moves to the topic of installations as well as how to create an arbor step by step.