All in Articles

How to Make a Wreath (It’s Easier Than You Think)

Team Flower member Deanna Kitchen shares a comprehensive step-by-step guide on making a wreath. Whether you’ve been in floral design or farming for years or are just getting started, wreath-making truly is the quintessential holiday craft to add to your repertoire: the materials are simple and readily available locally, the steps are straightforward, and it’s the perfect project to complete with a group of friends. The accessibility and ease of this project also helps make it a fun family craft too. And honestly, nothing tops the smell of all of those freshly snipped boughs!

Did You Know Wedding Floral Design Can Help Heal a Community?

How can we foster community? How can we hand over flowers that aren’t empty pretty things? How can a wedding belong to more than one couple, and be an agent of unity and restoration in a community? I believe that by the way we think about design and what we communicate in our creations, and by the way we conduct our businesses, actively knitting a family around us as we work, a wedding can serve as a public signpost of hope in a city.

Types of Wedding Bouquets

In reality, the floral design world can be quite overwhelming - both to designers and to potential clients. There are color options and combinations in addition to a vast amount of available flowers, all on top of various styles and design techniques. How does one make decisions with so many options? That’s a loaded question! I believe that the best way is to educate yourself and your client.

How to Use HoneyBook for Floral Designers

As a florist, it is essential that we spend our time wisely to be as productive and efficient as possible. Between prepping flowers, designing, and installing events, the tasks involved in the backend of our business start to pile up and so much falls between the cracks. Especially with couples of today, everything is fast paced. It can be a challenge to keep up and respond to things, and the odds of losing a sale are very high.

Fresh Inspiration from Our August Floral Design Workshop

In August, ten sweet women from various locations, backgrounds, and careers became flower friends at the Team Flower Wedding Florals Workshop. Maybe it was the refreshing North Carolina mountainous atmosphere, or perhaps it was the power of flowers in bringing people together, or maybe it was their welcoming and open hearts. Honestly, it was probably all of the above - the perfect storm - and we watched in awe as these women not only received but also poured out. They came to one another’s aid when needed, offering advice with humility. They celebrated with each other when one overcame an obstacle, and they cheered one another on as they created one arrangement after another.

Conceptualizing Design for Event Florals

Our industry has a bit of a problem with originality, and it’s not entirely our fault. Conceptual design in weddings and florals can be a hard sell when working with clients and colleagues with less design experience. There is inspiration all around us waiting to be harnessed for our next project, but when the time comes to build that mood board, often the first stop is Pinterest to search.

How to become a floral designer

Like most of the other designers I know, it started with a request from a family member, then two more and then a friend who asked if I could do their wedding flowers. I used my knowledge from my time at the cut flower counter as a base and built a little portfolio to start. So where does one start when you want to become a florist?

July Centerpieces Workshop Design Inspiration

Seven sweet souls gathered in the North Carolina mountains in July to do just that. They sought to cultivate creativity and find rest in inspiration. They overcame obstacles, broke through norms, and increased their design knowledge. And oh the creations they made! They poured their hearts into these flowers, so as you scroll through and admire the beauty they made, may you also be inspired to tap into the ingenuity within yourself.

Why clients choose silk flower arrangements

Have you ever wondered why a bride would choose fake over fresh flowers? I mean, let’s face it. It’s her big day, and most brides get married with the intent of forever, right? So why not invest in the best and get fresh? After creating Silk Real Touch bouquets for over 400 weddings across three continents, I’ve discovered why some brides choose this option over fresh blooms. Fake flowers offer brides advantages that cannot be found in fresh flowers. This is especially true for beach and destination weddings.

How to make a greenery bouquet

This year, I booked a wedding where the bride requested only greenery. I included a few blooms in her bouquet and the groom’s boutonniere, but other than that, there were no flowers. It turned out beautifully! The ingredients I chose were a compilation of items from a local farm, from a local wholesaler, and from my backyard. While it was much more difficult than I thought it would be to narrow down the ingredient list and choose shades of green that told a cohesive story, I enjoyed the challenge and would welcome it again!

Changing your flower farm business model

We had a seemingly thriving business, but we were approaching burnout. After a while, each time I dropped off an order, I had a sinking feeling that the wholesale stem prices we were getting just weren’t enough to justify the amount of hard work, expense, and time we had put into growing them. It was time to re-evaluate our business model.

Design Inspiration from the July Bouquets Workshop

This creative journey began with delicious ice cream and sweet smiles in a cozy living room in Boone. The group of 7 ladies entered into a two-day bouquet designing spree with open hearts and laughter. They encouraged and challenged one another creatively, and they found great delight in one another's company. During the two days of the workshop, attendees created every style of bouquets: round, cascade, garden, hand-tied, pageant, etc. Their individual personalities shone beautifully as they arranged the farm-grown flowers into uniquely designed bouquets that any bride would be lucky to hold on their wedding day!

How to cultivate creativity

Arranging flowers can be a very methodical process. There’s a wonderful rhythm to it. You can develop muscle memory and go extremely quickly with excellent results. As a wedding florist, it’s an important part of the profit margin process. But to cultivate creativity…I think that might be different…slower…Today I’m sharing three ways you can cultivate creativity in your life.