All in Articles

Floral Workshops vs. Conferences: Which One Is Right for You?

Have you found yourself considering an in-person floral education experience? If so, that’s great! We believe that continual learning and growing is key to a joyful, empowered life with flowers and personal connections and relationships are where the true magic happens. Behind your excited anticipation for the journey you’re about to embark on, there may be some confusion or uncertainty. There are a lot of different floral education experiences available to you—from one-on-ones and conferences to workshops and internships. You may be wondering what is the best fit for you.

How to Grow a Debt-Free Flower Farm

If starting a full-time flower business through the traditional route of business loans and quitting your day job sounds like your kind of adventure, by all means, go for it! But for many, myself included, my bank account and sanity couldn’t afford that kind of initial investment. I’d love to see more small-scale agricultural endeavors stay in business for the long term, and I think this kind of growth has the potential for more widespread success. Buy some seeds. Plant some dreams. Enjoy a beautiful kind of life.

Best Practices for Flower Farming in New England

Flower farming in New England is not for the faint of heart. Blazing heat and humidity in the summer, frigid cold temperatures in the winter, wind, rain, snow—then throw in the occasional hail storm, hurricane or Nor’easter, and you know you need a resilient and determined personality (read: stubborn) to grow flowers professionally in New England. With a relatively short season in which to grow, season extension and succession planting are the keys to success, but learning to accept your zone and work within its natural cycles is also important. In this article, I will attempt to summarize some of the best practices for growing flowers in New England.

Creating Tracking Systems for Your Floral Business

Whether you’re in your first month or your fifth year of business, I’d encourage you to start keeping track of different areas in your biz. After all, how do you know what treatment is required if you don’t know the diagnosis? How do you know what solutions to implement if you don’t know what areas need improving? How can you keep on top of enquiries when you’ve dealt with 30+ different names in the last month? Systems.

The Why and How of No-Till Flower Farming

There’s been a lot of buzz in the farming community about no-till farming. It’s a practice of preserving the soil ecology, sequestering carbon, and building soil organic matter. It is not necessarily new, but it is quite the shift from the way agriculture has been traditionally practiced over the last century.

Fun Floral Design Containers You Need to Try

The right vessel for a floral design can completely change the tone of an arrangement. Daffodils can look quaint in a jam jar, modern in a cube, and classy in a footed bowl. Even a daisy can take the spotlight at a regal affair in the right floral design container. Vessels are an important tool for every floral designer—and they can support or distract from the message we are working to communicate visually.

Brilliant Tips for Transporting Flowers from Your Farm

Flower farming takes a lot of time and energy. Sometimes after putting so much thought into your seed and plug orders, planting, maintaining, and harvesting your flowers, making sure to properly transport and deliver them may be something of an afterthought. But delivering the flowers without experiencing any wear and tear on the way to your destination is a crucial step in maintaining your reputation for quality. Dive into this article for comprehensive tips for transporting flowers from your farm.

Are You Ready to Start a Local Flower Market?

As floral design styles shift more toward natural, loose arrangements, the demand for locally grown flowers has followed. This increased demand and awareness of local flowers from florists has created an excellent opportunity for flower farmers to fill a void in the traditional market. However, the challenge is how to supply the volume needed and the convenience offered by conventional wholesalers.

In-Depth Techniques You Need for Growing Delphinium

Growing delphinium as a cut flower crop can have its challenges, but if you follow an orderly process, it can be a very rewarding flower to grow. Delphinium has several advantages such as its striking, dramatic quality and large stature which can be useful in larger arrangements. It also blooms during that early June window when your spring flowers may be finished, but your summer annuals aren’t flowering yet, helping you fill in that gap. It also provides that hard-to-find true blue color in both light and dark shades.

The Benefits of Flower Remedies with Amy Cohen

Amy Cohen reached out to me several months ago and introduced me to an area of flowers I was not familiar with: flower remedies. It’s also called plant medicine or botanical healing. At the time, I was familiar with essential oils and could speak to the life-giving effect incorporating plants into my life, so this was intriguing. Flower remedies are different than oils though, so I thought it could be fun to invite Amy to teach us a little more about this topic.

How to Speak with Floral Design Clients

Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.