All in Articles

In-Depth Techniques You Need for Growing Delphinium

Growing delphinium as a cut flower crop can have its challenges, but if you follow an orderly process, it can be a very rewarding flower to grow. Delphinium has several advantages such as its striking, dramatic quality and large stature which can be useful in larger arrangements. It also blooms during that early June window when your spring flowers may be finished, but your summer annuals aren’t flowering yet, helping you fill in that gap. It also provides that hard-to-find true blue color in both light and dark shades.

The Benefits of Flower Remedies with Amy Cohen

Amy Cohen reached out to me several months ago and introduced me to an area of flowers I was not familiar with: flower remedies. It’s also called plant medicine or botanical healing. At the time, I was familiar with essential oils and could speak to the life-giving effect incorporating plants into my life, so this was intriguing. Flower remedies are different than oils though, so I thought it could be fun to invite Amy to teach us a little more about this topic.

How to Speak with Floral Design Clients

Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.

Connecting with Wedding Vendors as a New Florist

One of the biggest things to consider is marketing your business and how to get your name out there! When you’re a new floral pro, it can be challenging to jump into marketing via social media and publishing, but something simple you can do to introduce yourself to the wedding industry is to network with other vendors in your community. Vendors can include event venues, photographers, planners, caterers, DJs, and even other florists. Again, this may seem like a daunting task, but hopefully these few tips will help make this step a bit easier to accomplish.

How to Design Jewelry Using Fresh Flowers

We’ve all seen the trend of flower crowns, flower jewelry, and flower accessories bloom into the market. And for good reason, too. How cool is it to accessorize your look with fresh floral creations? Floral accessories are great for bridesmaids to accessorize or perhaps for that untraditional bride looking for a little wow-factor. Mothers love a bracelet cuff adorned with floral rather than a traditional wrist corsage! But how do we design jewelry using fresh flowers?

Helpful Advice for Working Together With Your Spouse

Team Flower Member Kathleen and Sloan own a high-volume retail floral business as well as manage a separate wedding and events brand. They’ve been thinking a lot recently about what has made this partnership and this business so successful. It’s impossible to pinpoint just one thing, but Kathleen offers a few pearls of wisdom for anyone on this journey—or for those who are contemplating the idea.

The 2018 American Grown Field to Vase Dinner With Kelly

Every year, American Grown Flowers hosts a multitude of Field to Vase dinners across the United States. These events are held at beautiful farms that place seasonal, local, and sustainable American-grown flowers at the center of each table and serve locally grown food, beer and wine prepared by a farm-to-table chef. The focus of the dinner tour is on the flowers, the farms, and the guests, which makes for quite a magical experience!

What Is Ikebana? The Mechanics of Ancient Japanese Floral Design

Even if you haven’t heard of ikebana, the ancient Japanese art of floristry, you’ve probably seen its influence. Purposeful, feeling floral design and fine art floral design—to my particular joy—have become popularized and publicly celebrated in recent years. Those striking and sparse table designs aren’t necessarily a modern trend born of minimalism or abstract art; many are actually informed by the Japanese floral practice of ikebana.

Reasons Why CSAs Are Beneficial for Your Flower Farm

If you have kept up with the local food movement over the past two decades, the term CSA has probably been something you have come in contact with. CSA is an acronym for Community Supported Agriculture, the concept of which can be interpreted in a number of ways. At its core, a CSA is a model in which the customer financially invests in a farm at the beginning of a growing season, when sales are at their lowest, and in return receives a share of the farm’s harvest once crops are coming out of the fields. Vegetable farms often use CSAs as a business model that helps pay for the upfront costs of getting crops into the ground – seeds, compost, time and labor spent of growing and maintaining crops, water and energy costs, etc.