All tagged social-media
Curating Flat Lays for Social Content
Flat lays show off new and different aspects of a florist’s work, from the work it takes behind the scenes to high-quality and sustainable practices used in the business. Learn tips and tricks for making beautiful flat lays in this article.
Create 10 Pieces of Instagram Content You Love for Under $75
If you don't have new events lined up, you can still make fresh Instagram content for your floral business with a minimal investment in flowers—and using supplies you already have. Discover how in this article!
4 Tips to Get Beautiful Social Media Images on the Tight Budget of a New Floral Designer
When you are just starting your floral business, getting photos for your portfolio and for social media can be hard—especially when you are on a tight budget. Here’s how I did it affordably in one weekend!
8 Tips for Growing Your Wedding Floral Business This Year
Growth is something every business strives for, even in times of uncertainty. The road to finding floral business growth is not always an easy or a clear path—especially in difficult seasons—but boy howdy! It is doable and can be pretty fun. One of the ways I’ve done this in my floral business is through genuine, caring relationships. Learn how to grow your business by changing your friendly relationships with your fellow wedding vendors into real friendships and watch your business blossom. Here are eight tips that will help you get there.
COVID, Mother's Day, and Leadership with Kate Penn of SAF
Kate Penn is CEO of the Society of American Florists (SAF). She shares with us her thoughts on COVID and the floral industry, Mother’s Day floral projections, and leadership.
Using Social Media as a Floral Introvert to Grow Your Network (And Confidence!)
The floral design industry can be a lonely place for an introvert. There is so much talent and creativity and tons of technical knowledge to learn, not to mention, ever-increasing trends to stay on top of. It can all be pretty intimidating. However, by using social media as a helpful tool, you can overcome those feelings of isolation.
Instagram and Harnessing the Potential of Social Media for Florists
Sarah Campbell joins us on this episode of the Team Flower Podcast. Sarah is a renowned wedding expert who has launched multiple wedding businesses. In her early 20s, Sarah found her calling in the wedding industry and founded a thriving event planning firm.
5 Strategies for Improving Your Social Media Presence
In this day and age, social media is not only important but also vital to the growth and success of a floral business. Social media for floral designers is far more than posting pretty images for our friends and family to see. If utilized properly, it can be a real and significant marketing tool that will lead your customers to your website and ultimately convert those followers into paying clients.
Social Media Authenticity
Let’s be real, being an entrepreneur does have its challenges. Sometimes we have to make tough decisions and learn hard lessons amongst many other things. One thing I’ve found most difficult about being a creative entrepreneur has been making the sale. I’m so excited to share three ways to use social media to increase your sales and maintain authenticity in your creative floral business!
How to Use Pinterest for Marketing
We are always looking for new ways to grow our business, and we all want to do it in an organic, authentic manner. If you're a beginner to Pinterest, it can be overwhelming to see how the site can help generate traffic to your business. Pinterest is often passed over as a tool that can generate business, but by making small changes in the presentation of your Pinterest page, you can yield excellent results. In this article, Kristen shows you how.
Video: Instagram Marketing for Floral Businesses
In this replay of a Mayesh Live Chat webinar, Kelly walks through the Instagram strategy for @teamflower! You'll learn specific websites, tips and an overall mindset for when you use Instagram.