Instagram and Harnessing the Potential of Social Media for Florists
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Sarah Campbell joins us on this episode of the Team Flower Podcast. Sarah is a renowned wedding expert who has launched multiple wedding businesses. In her early 20s, Sarah found her calling in the wedding industry and founded a thriving event planning firm. From that experience she saw a need in the industry for a high-end florist serving the Maryland/Washington, DC regions. Seeing this need, she launched Intrigue Design & Décor, concentrating on weddings and social events up and down the East Coast. This business grew by leaps and bounds, quickly becoming known for lavish floral installations and over-the-top wedding designs.
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Sarah is sharing her journey from event planning to floristry, as well as what it took to step into the luxury wedding realm. We’re talking about the hot topic of burnout and the importance of taking a step back to rest and reconfigure.
Sarah is also going in-depth on the dos and don’ts of using Instagram to build your floral business:
The importance of listening to your audience’s needs, not comparing to others
Pivoting and using the power of analytics and the algorithm
The power of consistency and being present
Ask for what you need
Using captions to connect to your audience
Sarah has become a leader in the industry, being called upon by a variety of media sources such as NBC, ABC, and FOX, as well as magazines, blogs and newspapers. Sarah’s excitement for weddings and her passion for design is apparent the moment you meet her. She openly shares her talent and knowledge through speaking, workshops, and classes designed specifically for the wedding industry as part of her Intrigue Teaches platform and the Intrigued Experience Floral Conference held biannually.
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