All in Articles

Hanging Vines and Greenery on Any Surface

Have you ever had a bride send over an image of greenery sprawled on a wall and think “How on earth do I do that?” In this article, Courtney shares how she loves the challenge of creating and hanging these masterpieces. She shares her tips, tricks, and toolkit for building some unforgettable greenery displays on a variety of surfaces.

DIY Wedding Flowers

Maybe instead of shying away from DIY clients, we need to figure out how to make this demographic work for us and still add to our bottom line? In this article, Jalisca shares how her perception of an ideal client changed. To do this, she needed to understand three things about working with DIY brides and in this article she’ll explain what those are!

Creating a Business Networking Group

There must be 100’s of ways to structure a group and each group will look different. I’m confident though, that the majority of us will benefit from belonging to a group of floral professionals that have the intent to support one another, collaborate, and make positive contributions to our communities.

The American Grown Flowers Field to Vase Dinner Tour

Certified American Grown Flowers represents a unified and diverse coalition of U.S. flower farms, including small and large entities in multiple states across the country. Certified American grown flower farms participate in an independent, third-party supply-chain audit to verify both origin and assembly of the flowers they produce.

Anemone Growing Tips

Anemones are one of the toughest, most productive, sweetest, earliest-blooming, and long-lasting flowers. This crop is a fantastic addition to even the smallest of cutting gardens. These beautiful blooms require a bit of knowledge and work to grow effectively, but the rewards are more than worth the effort.

Social Media Authenticity

Let’s be real, being an entrepreneur does have its challenges. Sometimes we have to make tough decisions and learn hard lessons amongst many other things. One thing I’ve found most difficult about being a creative entrepreneur has been making the sale. I’m so excited to share three ways to use social media to increase your sales and maintain authenticity in your creative floral business!

How to Overcome Obstacles

As members of the event world, we’re no strangers to chaos or the unexpected. You could even argue that we thrive on it to some extent! But when you add the pressure of working with live, fragile product to the normal stress of an event, and the day-to-day demands of running a business, you have the perfect storm. Some flower friends and I have been chatting (and laughing) about some of our most memorable challenges, and I’m sure you can relate…

How to Make a Flower Crown

Making a flower crown isn’t difficult once you master the mechanics needed for a seamless product. I promise! I often have other florists ask me to make flower crowns to complete their orders because they don’t feel they are capable. Is that you? Take a peek at this tutorial and add gorgeous flower crowns to your repertoire!

Flowers in Art with Shealeen Louise

At the 2018 Team Flower Conference, we asked a myriad of floral artists to participate in our Flowers in Art Exhibition. The talent represented in the Exhibition was both exquisite and inspirational. Those in attendance at the Team Flower Conference were asked to choose their favorite artist anonymously, and the People's Choice Winner was Shealeen Louise of Nashville, Tennessee. Today, she's sharing what inspires her, what materials she uses, and her favorite painting subjects!

Finding Inspiration in Flower Art

Floral artists and floral designers aren't too different from one another. Something tells me that each of us starts out the same - either with dirt or paint on our hands and with goals of making everlasting memorable moments; our lives speckled with blooms marking the timeline of our lives. Reaching out to one another should come easily because of this unique passion for flowers.

Marketing Your Flower Farm

We as growers and designers are aware of the numerous reasons why everyone should be buying local flowers, but how do we convey that to our customers? Karey walks through how to find your audience and communicate with customers.

Organizations that recycle wedding flowers

One aspect of the floral industry that is commonly overlooked is the floral nonprofit sector. These organizations work incredibly hard and receive little recognition for the feats they accomplish, yet they continue to press on because they believe in what they do. They have huge hearts, and both their work and their stories are remarkably inspiring! Take some time to read about and be encouraged by a few of them below.

Floral Supplies Basics

Team Flower member Amy Balsters shares floral design basics from attending floral conferences, design shows, reading trade magazines. She loves to share what she has learned all these years so in this article, she covers some best practices that have been around for awhile but may help you save some time and money in your business.

How to Use Pinterest for Marketing

We are always looking for new ways to grow our business, and we all want to do it in an organic, authentic manner. If you're a beginner to Pinterest, it can be overwhelming to see how the site can help generate traffic to your business. Pinterest is often passed over as a tool that can generate business, but by making small changes in the presentation of your Pinterest page, you can yield excellent results. In this article, Kristen shows you how.

Predicting Floral Trends Based on the Royal Wedding

The organic, natural look is a current trend in the floral industry, and according to the press release, it sounds like Megan’s floral décor will take on loose, organic qualities, and a seasonally inspired color palette.  My prediction is that her bouquet will include Peonies and Myrtle in an asymmetrical shape. What do you predict?

How to Grow Dahlias

In this article, we share with you a few things about growing the beautiful dahlia: the great queen of the summer. The dahlia never ceases to dazzle us! Team Flower member Jessica Weatherford, after growing 250 dahlia plants, is in the process of tripling her crop this year and shares how to grow them with success.