All in Articles
If you're looking to branch out and diversify your press portfolio, then it's time to level up your publicity strategies and leverage your know-how to truly stand out as a thought leader in the industry. Here are a 5 ways you can upgrade your PR approach to make an impact within and beyond your network.
Looking for tips for growing flowers in zone 9a? Discover tips and tricks for growing plants in zone 9a, despite tricky rainy seasons, summer heat waves, and more.
What has deeply driven your floral design style? Hear from one designer as he shares how to observe the natural arrangements of life found in the woods to apply to flower design work.
Fresh or dried, gomphrena offers a playful, delicate, and diverse texture in bouquets and arrangements. It’s the perfect accent for any design piece needing a little extra interest or volume. In this article, learn how to grow gomphrena, why it makes a great addition to arrangements, how to dry the flowers, and more!
Here are 5 excellent tips for getting your kids Involved in gardening, flower farming, and floral design.
Learn to create and maintain a brand that demonstrates and celebrates inclusivity and diversity. Discover simple ways you can make big, meaningful changes in your community and the world.
Are you a beginner looking for guidance on planting a cutting garden? Discover the tools, techniques, and tricks you need to start a cut flower garden in this article—including helpful lists of flowers to grow throughout the year!
Flower farmers: Native plants offer a number of additional advantages over ornamentals and annual cuts—including energy and conservation, increase in pollinators, and simplifying your space. This article dives into the staying power of native perennials and the benefits of adding them to your farm.
Inspiring the next generation of flower farmers and floral professionals is a crucial task. Discover how one group of middle schoolers have successfully started a flower farm that has impacted their community.
One event professional gives insight into the challenges that arise from a lack of local flower farms in her home country of Botswana and how the floral community in her region can solve difficulties together.
Growing up in a flower shop has its perks and challenges. Hear from one professional floral designer on what she learned as a flower shop kid, including lessons she uses in her business today.
During the slow floral season, it is easy to lose motivation, especially when things seem so uncertain. Here are 5 practices to help restore your joy in floral work.
A strong sense of community with the “floral competition” in your market can strengthen your business like never before—and here’s how it dramatically impacted my floral business. Lift the community up; we are stronger together.
If you've tried implementing flower recipes into your ordering and design process before and found it cumbersome, I get it. Read on for a new way to create flower recipes—enter the functional flower recipe—which gives you the ability to flex and be inspired by seasonal flowers.
We often look to our managers and supervisors as leaders—exemplary employees that we go to as a source for ideas, answers, and sometimes opinions. For floral industry professionals who are leading teams of creatives, there is no exception. Get tips on how to care for employees and be the best manager possible in this article.
All creatives are inspired by something. Inspiration is an integral part of the design process. As a floral designer, what inspires you to create? What stimulates a new blend of colors in your design? In this article, learn how to examine the works of great visual artists through the lens of color theory to inspire your own floral design work.
Have you used the classic floral tape grid mechanic in the past? It can be time-consuming, and it isn’t reusable. Enter the DIY Floral Grid—it serves as the reusable fix to the traditional tape grid used in flower arranging. In this article, learn how to use it (as well as how much time and money it can save!)
In this article you’ll find 6 frost-tolerant flowers that do well for cut flower work (5 perennials and one vigorous self-seeding annual).
Flowers aren’t only beneficial for creating a beautiful space and bringing joy to the lucky recipient—they’re also incredibly healing for the heart and certain blooms are useful therapeutically and medicinally. Here are 8 flowers and 9 herbs that work beautifully to create therapeutic and edible flower arrangements.
Whether you are just starting your flower farm or have been at it for several years and are looking for a change in your sales strategy, consider taking a leap of faith and investing time with another brick-and-mortar small business in your area.
