Team Flower — Education and community for flower professionals

Team Flower member Madelaine Jean walks through some ways to store flowers effectively if having a cooler isn’t a possibility for your business.

Nov 19

Nov 19 Video: How to Wire Large Flowers for Bouquets and More

In this excerpt from the Team Flower Advanced Wiring Techniques class, Kelly demonstrates how to wire large, over-sized flowers. Wiring flowers is a skill that can be incredibly useful as a floral designer. Not only does it enable you to move and direct a bloom in a specific direction, but it also allows for extra support for top-heavy flowers.

Nov 15

Nov 15 Owning a Flower Shop with Maggie Bailey

Maggie is sharing how she moved from a study of science to a career in creativity. She’s taking us on a virtual walk-through of her boutique flower shop. We are talking through some tips for shop set-up, keeping your costs low, and how to set your flower shop apart. Maggie is talking about the challenges and joys of owning a flower shop, and giving advice to other shop owners.

Nov 13

Nov 13 Types of Wedding Bouquets

Janine Harris

In reality, the floral design world can be quite overwhelming - both to designers and to potential clients. There are color options and combinations in addition to a vast amount of available flowers, all on top of various styles and design techniques. How does one make decisions with so many options? That’s a loaded question! I believe that the best way is to educate yourself and your client.

Nov 12

Nov 12 Video: Entry Arrangement using Foxglove and Columbine

This arrangement represents a quick-come-together piece if you have some leftover flowers at an event! You could place something like this on an escort card table, use it as decor for seat assignments, or as a beautiful addition to welcome guests into the ceremony space.

Nov 8

Nov 8 Hiring for Your Floral Business with Sweet Root Village

In this episode, we are joined by Lauren and Rachel of Sweet Root Village. They are sharing how they met and how Sweet Root Village was born. We are chatting about the importance of knowing the numbers of your business, and how to pare down your services to items that play to your strengths. Lauren and Rachel are diving into their hiring process - when they started hiring and how they’ve continued to grow their team over the years.

Nov 7

Nov 7 How to Use HoneyBook for Floral Designers

Cristina Barragan

As a florist, it is essential that we spend our time wisely to be as productive and efficient as possible. Between prepping flowers, designing, and installing events, the tasks involved in the backend of our business start to pile up and so much falls between the cracks. Especially with couples of today, everything is fast paced. It can be a challenge to keep up and respond to things, and the odds of losing a sale are very high.

Nov 6

Nov 6 Fresh Inspiration from Our August Floral Design Workshop

Team Flower Members

In August, ten sweet women from various locations, backgrounds, and careers became flower friends at the Team Flower Wedding Florals Workshop. Maybe it was the refreshing North Carolina mountainous atmosphere, or perhaps it was the power of flowers in bringing people together, or maybe it was their welcoming and open hearts. Honestly, it was probably all of the above - the perfect storm - and we watched in awe as these women not only received but also poured out. They came to one another’s aid when needed, offering advice with humility. They celebrated with each other when one overcame an obstacle, and they cheered one another on as they created one arrangement after another.

Nov 5

Nov 5 Video: You Can Transplant Cut Flowers—Here’s How

In this clip from the Foundations for Growing Cut Flowers class, Kelly from Team Flower and Kathleen from Primrose Hill Flower Co. are providing a hands-on example of transplanting your seedlings. You’ll want to be sure you have healthy balanced soil that crumbles in your hands. A common misconception in transplanting is the idea that the roots cannot be disturbed. In fact, it’s the exact opposite! The goal is for the roots to reach down and out in the soil, so loosening them up before planting is key. This also allows air to circulate through the roots and keeps them from tangling around one another.

Oct 31

Oct 31 Conceptualizing Design for Event Florals

Erica Greenwold

Our industry has a bit of a problem with originality, and it’s not entirely our fault. Conceptual design in weddings and florals can be a hard sell when working with clients and colleagues with less design experience. There is inspiration all around us waiting to be harnessed for our next project, but when the time comes to build that mood board, often the first stop is Pinterest to search.

Oct 30

Oct 30 How to Deal with Criticism in the Floral Industry

Call me crazy, but I asked Jesse to save mean comments people have left me since I started Team Flower, and today (maybe even crazier!?) I'm sharing a few with you.

Oct 29

Oct 29 Video: The Simple Way to Make a Boutonniere Using Wiring

Wiring leaves and flowers is such a helpful skill to have when doing small pieces like boutonnieres and gives you a lot of control on how the flowers lay and hold out of water. You’re able to bend each piece to fit and mold well with one another, and highlight those that need to be highlighted.

Oct 25

Oct 25 Flower Wholesale Inside Look with David Dahlson of Mayesh

In this episode of the Team Flower Podcast, David is walking us through his various roles at Mayesh Wholesale and sharing his extensive knowledge about the industry. He’s seen many changes in the floral industry, and we are chatting about the positive and negative changes he’s come across in his years of service. We are talking about a day in the life of a Mayesh rep, and discussing how designers can be a rep’s favorite customer.

Oct 23

Oct 23 July Centerpieces Workshop Design Inspiration

Team Flower Members

Seven sweet souls gathered in the North Carolina mountains in July to do just that. They sought to cultivate creativity and find rest in inspiration. They overcame obstacles, broke through norms, and increased their design knowledge. And oh the creations they made! They poured their hearts into these flowers, so as you scroll through and admire the beauty they made, may you also be inspired to tap into the ingenuity within yourself.

Oct 22

Oct 22 Video: Bouquet Ribbon Tips

Adding ribbon streamers to a bouquet can add a touch of whimsy to your design, and can be the perfect touch to the overall design for your client’s special day.

Oct 18

Oct 18 Kelly and Jesse interview with Debra Prinzing

On this episode of the Team Flower Podcast, Kelly and Jesse are interviewed by Debra Prinzing of Slow Flowers. You’ll hear Kelly’s story, and how her high school cake business ended up leading her to flowers. They’re sharing the heart of and behind Team Flower, and how the Team Flower Conference has impacted their lives and the lives of those who attended. Kelly and Jesse are chatting about what it’s like to run a business as a couple. Kelly handles all of the design and content production while Jesse works on all things tech. Jesse is sharing some tips on SEO and a few techniques he’s used in growing the Team Flower online presence.

Oct 17

Oct 17 Why clients choose silk flower arrangements

Sandy Bastien

Have you ever wondered why a bride would choose fake over fresh flowers? I mean, let’s face it. It’s her big day, and most brides get married with the intent of forever, right? So why not invest in the best and get fresh? After creating Silk Real Touch bouquets for over 400 weddings across three continents, I’ve discovered why some brides choose this option over fresh blooms. Fake flowers offer brides advantages that cannot be found in fresh flowers. This is especially true for beach and destination weddings.

Oct 16

Oct 16 How to make a greenery bouquet

Janine Harris

This year, I booked a wedding where the bride requested only greenery. I included a few blooms in her bouquet and the groom’s boutonniere, but other than that, there were no flowers. It turned out beautifully! The ingredients I chose were a compilation of items from a local farm, from a local wholesaler, and from my backyard. While it was much more difficult than I thought it would be to narrow down the ingredient list and choose shades of green that told a cohesive story, I enjoyed the challenge and would welcome it again!

Oct 15

Oct 15 Video: Wedding Chair Flowers