Celebrating with a Few Favorites

Today, it’s just me here to encourage you in this season. Where ever you are, whether you’re covered up with brides and blooms or taking a season off, I want you to know that you’re valued, and that you are making a difference in your community. I have found that learning to breathe through any situation helps me focus and relax. So today, I encourage you to take a moment, close your eyes, and take a few deep, concentrated breaths. In….Out...In...Out. Now, go out there and deliver those beautiful bouquets and harvest those lovely blooms with dignity and grace -- and remember, we’re here for you, cheering you on!

Running a Second-Generation Retail Shop with Marisa Guerrero

We’re talking with Marisa of Debbie’s Bloomers in El Paso, Texas, on this episode of the Team Flower Podcast. As vice president of Debbie’s Bloomers and an instructor at El Paso Community College, Marisa Guerrero AIFD, CFD, is a second-generation floral designer and educator known for her enthusiasm and wide ranging involvement in the floral industry. She sits on the boards and committees of numerous industry organizations. Marisa has had the pleasure of designing for many prestigious industry events, but her goals lie in propelling the floral industry into a successful future.

Your Guide to Planning a Styled Shoot as a Florist

As an event florist new to the industry, part of my business plan included planning my own styled shoot to build my portfolio, network with other vendors, and create opportunities for my work to be published. (Learn more about if a styled shoot is right for your business here.) I quickly realized that a styled shoot for floral designs requires a lot of planning to be successful—which can be overwhelming! So I’ve listed here the documents and creative tools in planning order so you can have a road map when you plan your next shoot!

The 7 Rules of Responsible Foraging for Floral Design

Foraging is an excellent way to increase interest, romance, and variety to your arrangements. Foraged elements add depth, contrast, and dimension to your creations. Foraging is economical, allowing you to create bespoke floral designs and maximize the impact of your compositions. Though foraging is a simple concept, it is a skill that requires knowledge and care.

Video: How to Design a Festive Patriotic Floral Arrangement

Watch Kelly put together a unique patriotic-inspired arrangement using stars and stripes. Learn how to become a florist and take floral design classes online with Team Flower. Here you can even learn tips on flower gardening for beginners. We'll show you how to do flower arrangements in flower arranging videos.

Transcript

[SINGING] Three cheers for the red, white and blue! Can you please include that? Today we're going to make a patriotic centerpiece for-- perhaps you'd like to have a party for the Fourth of July, or Memorial Day or any number of American holidays. Perhaps a president's birthday. Perhaps you're taking a trip to Washington, DC. 

That's my favorite city, by the way. I just love going there and walking the streets. I feel like it's very inspirational. I think I might go there sometime and just make some flowers. So I'll invite you if I do. 

Going to start by using elaeagnus, which is a type of wild olive. This stuff grows-- the place where I've seen it the most was when I was in the Outer Banks earlier this year. It was everywhere. And I am going to use that to get my base set up. 

To set up my base, I went a little bit out of order. But let me take this out. So I like to go in a triangle just to get things started, with the long, short and medium. 

Then go back there and put one tall-- I'm creating space for the rest of the ingredients to rest. Deciding if this is going to be a long and low or have tall points. Just seeing where the ingredients take me. 

Sometimes, I plan where I want to go first, and then pick the ingredients based on that. And then sometimes, I do it the other way. I like to just see where things end up. 

So that's the nice thing about today because I can just choose, and take you along with me. A nice refresher after you've been doing things that are more scripted. Like if you have to decide what you're doing for a wedding, or an event or something. Nice to just see what happens. 

So that's where I am with my shape. In the back here, I'm going to add this a little bit more in the back so that I can balance this out back here. Just needed a little bit coming this way because it was leaning forward. Pop that in there. 

Next thing I'm going to do is go in here and cover this area with some lower foliage. And I like this to be a different shade and also a different shape when possible. So this is a little bit bigger, different texture. 

This is celosia, a different kind. We had some peach in another lesson. This is the red kind. And we're going to go right in here, pretty low. And we're going to cover up this area in here where the bowl is and prepare to add some flowers. 

So I'm still going around in a little bit of a triangle, just to get started. Then you can jump out and go crazy. Sometimes, if I have like a lot of different greens I'm using, I like to use one kind of green on one side and the one kind of green on the other side. But this whole way of getting your base established I think's really important, regardless of whether you're using the same ingredients again and again or you're using the same one. 

I want to take this a little bit high here to reach up and hang out with that for a little bit. But had to go back down low and do the work of the celosia, which is to cover up the base. You can see I'm just trimming from the same piece several different pieces. And I'm talking away that piece that I cut out in there deep inside the arrangement, so that you won't see it. Let's do maybe three more pieces, just to get some good coverage down there. 

Like that, like that. Just need to put a little bit more back here. I have a little bit of an opening. Put some more in there. So that celosia, I'm going to save a little bit in case I want to come back and add some more later. 

The next thing I'm going to add is a flower that will cover the base of the arrangements. So this is going to go after the celosia. It's going to go in nice and low. This is a variety of hydrangea that blooms earlier in the year up here. 

So a lot of times, the temptation is to start going high with your flowers. But you really want to keep these deep. They all have to do their job, right? And you can bring some of them out longer if you wanted to. If you wanted to show it off, you could bring it out more. 

But the main reason why I chose these was for that purpose of coming in low. So anyway, I have this one left over. I'm just going to keep it. 

I might bring it out. Well, let's just do it, and then take it out later if we need to. So we're just carrying the carpet out here a little bit. 

Next, I'm going to add-- see, I'm having this thing where I can't decide between these two. And I think it's cool to go with both of them, so I'm going for it. We'll see where we end up. 

This has a lot of different names, it's cute. Gooseneck. Sometimes veronica's what you ask for wholesale. There's just a bunch of different varieties. It's all pretty similar. Similar shape and everything, so gets interchanged a lot. 

And I'm going to use this to follow the main shape that I started. Take some color out long. The purpose of this one is to reach. Everything has a purpose. Each person has a purpose. 

Each time the season. Foods have different purposes. Fun to think about, how different everybody is. It's a good thing. 

So these are my stripes. I'm going to add some stars in a little bit. I just have one more. And I want to put it-- you can see, everything's out far. And I want to add one that's a little bit closer in to the base. 

Actually, let's put them back here. Perfect. Didn't like that place. 

Then you go for the fox gloves next. These serve a similar purpose. But I think I can mix them all right because they're two different sizes. So similar shapes, and they both have many flowers on a stem. But since the fox glove are really big and those are smaller, I think we can all work together and be in a happy place. 

Sometimes, if you're making something and it doesn't look right, check the sizes and the shapes because you might be competing. That can throw you off sometimes. I'm just going to focus this in on the left side of the arrangement. Going to do something different on the other side. 

This is nicotiana. I've seen this in a smaller size, which is actually what I prefer. This is big, and honest to goodness, it is so hard to manage. Just it's heavy, and how it sits is a little bit tough to manage. So you just have to be careful with it. 

But the other variety that I really like to use is just much smaller and it droops over completely. And it's just really sweet and fun. I love it so much. These are just a little bit heavier and harder to manage. 

So just have to maybe edit them a little bit. Actually might just take that off so I can plan where this bloom will go. So these are the stars in the stars and stripes arrangement. 

I was at Chick-fil-A a few days ago. My usual granny meals. And anyway, Buster and I, we were eating our sandwich. And there was this really sweet man. He was over there, and I was waiting on something. 

And he said come over here and sit down. And so anyway, I went over and sat down. And he told me all about how he served in the military for-- well, between him, his son and his grandson, I think it was 93 years combined. And it was really fun to listen to him and hear his story. 

So I have stars in there. I'm going to put one more back here. See how I don't have any there? Going to add that. 

Now I have these red lilies. I think I'm going to add that in next so I can get an idea how this wall will finish out. Just have one prize lily, so don't cut too short. That's where that's going to go. 

Oo, golly. Think I'm getting some bug bites. Another fun part of this time of year. Those lousy mosquitoes. 

All right, this is bee balm. Real fun one. This one grows-- oh, man. 

My mom grew this in the yard growing up. And it blooms here in boon right around the 4th of July along the parkway where we live. You just saw it out today. 

So I'm going to make a little line down the back of my arrangement with these. And I have one prized zinnia, so that'll be my little focal moment over here. I'd love to have more than one or a bigger one. But sometimes you got to work with what you got, so that's what we're doing. Fun. 

This bothers me. It looks like you're just hanging out here because the stem. So I'm going to just tuck it in to go more along that line that I started out originally. That's a little bit better. 

OK, my one zinnia. Going to tuck it in back here. I don't know, guys. 

I wish I had a few more. I'm not going to go for it. This is just going to be the back. 

But see how they all are about a very similar size? Just looks weird. So put that in a bud vase somewhere. 

Have some blue to add in. This is delphinium. My friend Lee grows this. 

You can get this pretty easily wholesale too. I think it's a really sweet blue. It's hard to find a true blue in the flower world. 

A lot of times, you've probably experienced the frustration of the wholesaler sending you something that they said was blue but actually it was very purple. Just hard to find true blues in the flower world very often. But I think delphinium's a good one. 

And then I have forget-me-nots today as well. We're going to not forget all of the people who have served. And the families who've supported them and have also served a great deal. So this one's for you guys. 

And I was trying to keep the shapes of all the flowers whenever I was setting up for this one to be-- I don't have a big, round peony or anything in this arrangement. Well, it would be nice and it would look pretty. But I wanted to keep everything stars, and fireworks and things like that. 

So we have a little blue moment going on over there. And I'm going to finish it off-- well, maybe. I might add some Queen Anne's. Queen Anne's will probably be-- I'm just going to put one of those down in here since I don't have more zinnias. 

It'll be all right. Put a little trio of three of them back there. And we'll punctuate the little line of three with one more there to balance things out. 

And then the last one, the forget-me-nots. I like to group these together since they are so little, to put a little handful of them together. Put them in as a team, this little group. 

And while I'm here, getting bit by a lot of mosquitoes, I'll be happy to tell you about my favorite mosquito repellent. It is by Burt's Bees, and has a little green label on it. It smells good-- I don't mind the smell-- and I get bit a lot. And it really works better than DEET or anything like that on me. 

So if you're one of those poor people that just gets eaten alive. Think I'm going to regret this arrangement but not regret it. But I think I'm going to be very itchy the next few days. Love you guys. 

That's my patriotic arrangement. I'm going to put one more back here. Then I'm going to call it a day and run for my life. There you have it. Wishing you all the best, and lots of success [LAUGHS].

Looking to Nature for Floral Design Inspiration

Nature is not always perfect. But we do not look at a tree and say “that leaf is damaged” or “that bloom is going brown." Rather, we look at the tree as a whole and enjoy its beauty. We should look at our design work the same way. I will always remember a talented designer saying, “It doesn’t have to be perfect to be beautiful."

How to Design Flower Arrangements in Difficult Color Palettes

Tellie Hunt of Hunt & Gather Floral in Canada joins us for an interview chatting about her favorite design tool: color! In this interview, you’ll hear about her journey from a tattoo artist apprenticeship to owning her floral design business. She talks through the importance of color, and you’ll also hear about how to design flower arrangements in difficult color palettes. Whether you’re looking to change career paths or take that next step in your relationship with color, you’ll be inspired by this conversation.

Keeping Your Cool During a Stressful Event with Laura Helm

In this episode of the Team Flower Podcast, Laura Helm of Ashton Events is sharing how she decided to start her own business as well as how she began walking in alignment with her heart in advocating for her clients. In addition, we’re chatting about the necessity of making hard decisions on event day and how to combine grace for yourself and your team and gumption in navigating stressful situations. Laura is also giving a few tips for those who are considering adding floral design to their event planning business!

How to Make a Large Paper Flower

Paper flowers are making a statement in the floral industry. Not only do they never wilt, but they can also be made to look like a real bloom! Perhaps you’re hesitant to use paper flowers because it’s unfamiliar territory. Maybe you could try making one yourself! Here are a few simple instructions on how you can make a large paper flower for your next event.

The Growing Kindness Project: Using Flowers to Brighten Your Community

The aim of the project is so simple: first, grow some flowers. Next, look around your community. Where is there a need for connection and encouragement? Perhaps the most beautiful part of this project is that each person sees a different need. Now, walk across the street to your neighbors, down the road to a retirement center, over to that mama patiently unloading her grocery cart while juggling three little people, or the fire station or food bank or wherever you see a heart waiting to be encouraged. Now hand them flowers.

Video: The Best Containers for Seed Germination

In this clip from the Team Flower Foundations for Growing Cut Flowers class, Kathleen and Kelly discuss various seed germinating containers (or seed starting trays) and the pros and cons of each. They’re sharing helpful information for both beginning flower growers and experts—all are welcome here! Watch to learn which containers are not recommended and why as well as a few tips on how to best utilize the systems that are available to you.

Where and How to Sell Cut Flowers from Your Farm

When I tell someone I’m a flower farmer and I have four acres of flowers, they get starry-eyed. It is a beautiful, dreamy, and peaceful life with a whole lot of sweat, tears, dirt, and hard work thrown in. And it can be difficult to know where and how you should sell flowers from your farm. Each community of customers is different, but there are several key locations we’ve found work well for selling the cut flowers.

4 Tricks for Working in a Small Floral Design Studio Space

Whether you live in a big city or a small town, space is a beautiful thing as a floral designer. If you rent or own studio space, it can be difficult to know how to make the most of what you have. Others, like myself, have to utilize whatever limited area is available in their homes. Here are four things I’ve learned for making the most of small spaces for design.

Video: Should I Do Design Mock-Ups for Clients?

Should you do mock-ups when in the consultation process with a client? It's a popular question and Kelly weighs the pros and cons in this video. She'll also share how you can use a mock-up internally to help in the process, even if you never show it to the client.

Transcript

We're here today to talk about mockups. Mockups are something that occasionally clients will ask for. Sometimes clients, depending on your business model and who you are serving, they may ask for them frequently. It might be something that you already offer or include in your packages. It might be something that you don't and you're wondering how can I handle this? When is it a great time to do a mock-up? When is it really not a great idea to do a mock-up?

So I think that what we're looking at here today is for an event that's happening later this month. And while it's really difficult to copy something exactly, this is a really great way for me just to get an idea of how much time it's going to take to complete the project. An idea for this piece, in particular, it's being suspended from a tent ceiling. So I wanted to have a general idea of how much it will weigh so that our rigging and all of those kinds of things are safe and and thorough.

I also wanted just to test and see how full things could get. The ingredients that I'm using are a little bit different than the photos that the client and I had reviewed and looked at together. So I just wanted to take a peek and see, well, can we actually maximize their budget by just adjusting some of the flower varieties, choosing things that open wider than maybe what was pictured.

So this event is a larger scale event. And whenever I'm doing something that is bigger, it's great to get those recipes down perfectly. Because if you overshoot, you overshoot by quite a lot. If you undershoot, you undershoot by quite a lot. So in this case, for me, it's really helpful to get an idea of exactly what these things could look like.

So I had some flowers left from the wedding that we did previously. And whenever I'm experimenting and putting things together, a lot of times after a wedding's over if there's flowers that they didn't want to use or that were being discarded, I'll just pull them together and put together just a quick little mock-up.

This was something that I haven't had a need to do before. So I wanted just to test it out and see so that I felt really great about it. It's a win-win, because now I know how many people I want on the project and I know exactly where the Oasis will go and just a little tweaks that can make that will make things so much easier on event day.

Something that I noticed when I was putting my pieces together for this one was that the candles that I had chosen, even though I bought the holders and the candles from the same place, they don't fit into the holders properly. So now I know I can save a lot of time on event day by just taking some Saran Wrap now and wrapping that around the base of the candle. And then this gives us some stick and a little extra body whenever it goes into the candle holder. So you just get that tidied up. And now it fits down in there and there's no wobbling around. It's a nice, easy little fix.

I also took note that I wanted to have some flat leaves that went underneath each of these candle holders. So that just in the event that there was some wax that dripped, I want to keep that away from linens as much as possible. So I'm just going to underlay each place that there's a candle with the foliages.

One more a little candle tip that I picked up somewhere from a friend, but I thought oh goodness, I'm going to get out those white gloves. That's a great way to save some time and to up the ante a little bit. But back in the day I was little tea party queen. And so I have all these fancy little white gloves.

And these I see at antique shops all the time. And I'm sure you can get them. I'm sure you can also just get them on Amazon.

But now whenever you're pulling these glass hurricanes out of boxes and putting them into place and maybe you see fingerprints or a smudge or something, right here, you don't have to carry around a bottle of Windex. You can smooth them and take care of it right there. So you're avoiding getting fingerprints on your glass in the first place. And then, if you happen to see a little smudge or something that you want to clean up, you can just take care of it with your magic gloves. So those are a few things there.

I'm going to go ahead and take apart this so that you can see the behind the scenes of what's together. It's not perfectly manicured and put together since it is a mock-up. I just did like the front half of everything. And then I can easily multiply. So that's a way to save some costs if you did want to mock something up.

Another little tip like these things here, once they come out, then they can go in and they can test out fullness for another type of arrangement for an arbor or something like that. So you can really reuse, reuse, reuse and get a great idea of what the pieces will look like for the full event

And it's also a great opportunity to snap some photos for your Instagram or some other things that could be helpful to grow your business. Maybe after it's all apart, you want to take some of these things apart and donate them to the hospital or you want to take them to a local business with your card or something like that. So there's a lot of ways to use and to make the most of these blooms even if they aren't being sold. You can use it in some of those ways as well.

So what I've done here, whenever I do the actual event, I'll have some pre-made garland coming in, just a base that will go the whole way down the table. For today, I was pulling some things out of the yard that I could use, again to save costs on the mock-up.

So I am going to show you. What I have here is a little block of Oasis wrapped in chicken wire. And I have all of my flowers for the garland tucked in here. And then I'll also do a little bit of foliage in here on event day.

So this piece I'll be able to make an advance. And then whenever I arrive on site, I can take my garland, have it run down the tables and then just simply attach each of these little blocks of flowers. They're all in water and ready to go. So that makes for a really quick and easy install.

But what I have done just for the mock-up here is I have taken just bundles of foliage like this. And I've wired them together. And I've laid them down the length of the table to get that garland base. And the ingredients that are in here, I have some forsythia, oregonia and oak leaves is what I had pulled for that. So that's same thing that's happening here. Just multiplied down there, down the side of the table.

Now let's talk about what's going on up here in terms of mechanics and what this looks like. Whenever the event is actually taking place, there is a custom box that the rental company has built that is 32 feet long by 16 inches deep. And the most similar thing to that I have available to me is a simple lattice from the hardware store. So we'll take this apart so you can see what's in there.

Let me just get rid of these little glass pieces. And I'll be right back.

All right. I'm back to pull this apart. Here is my trusty StepRight ladder by Werner. This is my favorite ladder. It looks so rough because it's been loved so well. But there's a little spot here you can put a little mini bucket to have your zip-ties, and your scissors, and all those kinds of things in. And the steps really wide. So it's nice whenever you get up onto the top step, you have like room to work.

So I'm going to pull this apart just in the reverse order of how I put it together. My finishing foliage in this arrangement was the smilax. And I did smilax in the beginning and in the end. So I weaved it through the arrangement right there at the end to soften things a bit. So I'm just going to pull that out so you know that that was in and that came out.

And then the next thing that I had, reverse order, so the last after that what I put in was a bunch of spray roses. I did a few at the end and a few at the beginning. So it's really nice to have a base and to get that color spread out among the length of the piece. And then it's nice to also go in there and like finish it with a couple ones that come out even further than the main focal point roses, just to soften it a little bit. So I'm going to pull a couple of those out.

OK. Next thing. These roses, I used two varieties, quicksand and wedding spirit. And I put in quick sand first. I made a little line with them. And then I followed them. So each little area had a little pair like this that followed along in the line just to add some fullness, body, different shape. And I really love how those two color tones work together. So I like that a lot.

These wedding spirits, if you give them just a little bit of help, they can open to be really gigantic. So this is easy to do whenever they're a little bit older, softer. And the pedals need to be moisturized. So a little crowning glory or a spritz of water on top makes it easy. And just gentle, gentle hands so that they aren't bruising.

Can't do it with every variety of rose. But I mean hello, look at that. This is our little before was. So you can see that really makes a gigantic difference.

So I had like a concentrated moment here, and then a little puff here a little puff here. And then on the table below, I had kind of a medium size that came down right in between these two to help puzzle piece the whole look together. Since they're going to be seen together. OK.

I have a couple that trailed down underneath. Also had a few dahlias in here, but those don't hold as well as the roses for something like this where I was using flowers for a couple of days. So they've gone on. They've had their moment.

And I wasn't real concerned about getting all of these into a water source. I will on the event day. There's a little piece of Oasis here. One in the center here that will be used for the top both front and back. And then there will be another little Oasis square back here.

So we have flowers that are concentrated that start here and go out. And then at the top, that's our way of getting things to come up, but to be centered and balance back in the middle. And then also to have room for a little couple of things to come out under here.

So just like whenever you're doing a simple table arrangement, that physical balance is really important. So that's why we have Oasis, Oasis on the end, those two ends, and then one right in the middle. So we don't have like wonky weight happening.

And then some of these connector pieces that you saw in here. I might add just a tiny, tiny little piece of Oasis in here, or use little water picks. Or if it's happening like right away that day, and like those wedding spirit roses, and even the quicksand, they're so tough. They don't even necessarily need to be in a water source for that kind of event work where it's something that's happening.

As long as the pedals are moisturized, they do quite well out of water altogether. If you think about how they're shipped to you, dry. They are kept cold. But if they're well-hydrated before they go in, they've got time before they go down.

So I have two varieties of hydrangea in here. I have the little tardiva. You also will hear it called like quickfire or pink diamond, the cone-shaped, lacy hydrangea. And I have one here and here. And then a set of, there's technically four, and then this little guy was up just little bit higher. So there's five, six, seven. This is a nice way to get some texture into the arrangement and to start building color out to the side. So that's the function of this piece. I love this ingredient. Take it big, take it little.

If you're looking for some things to plant at your house or to have in a cutting garden, I think this is a really great investment. They're not an inexpensive plant, but they give a lot. And they can be used in a lot of different ways.

Forsythia, that you see in here as well, this is another great one. This can, late in the season, does really well out of water. So none of the forsythia that you see here, this has been used and in and out of water for a week now. So it's very hardy. We also have this southern smilax which is great out of water as well.

These are a little limelight hydrangeas. And by little, I mean they're actually quite large. This is one of the things I keep both of these kinds of hydrangeas in the garden. But these can get even bigger than this. And you can cut them apart and use the top in one place and the bottom in another place. Great coverage. OK.

Got all the flowers out, that second round of spray rose I had mentioned. I'll take the smilax out. And this I have weaved among the lattice to stay in there. And it's great because it creates a net, all of the vines, and moving around it, creates a net and adds support to the arrangement. So whenever you are using water tubes, and that kind of thing, the flowers have a place to stick and to live.

I think Jesse's grabbing this back side. So you can see how the back I didn't finish that out, but I'll just multiply by two to get my weight and to get my flower quantities. OK.

Last thing is the forsythia that I have in here. It is zip-tied and tucked into Oasis. So bundled it up and just zipped it right on there. All right. Off because that Oasis piece. This one I had secured in three spots so it wouldn't twist on me.

There you have it, the little lattice piece that we created everything on. So maybe you don't have little stands like this. These were something that we had dad put together for me for a friend's wedding long, long time ago. Ah, man. How long have they been married? Probably 8 or 10 years now. Anyway.

So if you don't have that, another thing you could do is just set up two tables. And you could create it right here at this height. And you could have a table here and a table here to balance it out for you, saw horses, really anything that you can just suspend this on and to have a little flat place to work.

Now something I was thinking about whenever I put it together. I put it together as it would be so. I left it up here this way. And I did the top. And then I kind of crawled underneath a little bit and did the bottom. Depending on the design that you're eventually trying to get to, with this having some more drape foliage and that kind of thing on it, I think it was helpful to do it this way.

However, whenever I put the forsythia on next time, I think my preference would be to have it upside down and line the whole thing with forsythia and then flip it over and start doing my Oasis up here and adding in the forsythia coming down the sides and more of the shape of it. But for coverage, as I was doing it, I was like next time I'm going to flip that. I'm going to flip that over, cover the whole bottom so that that's all taken care of and covered in and then flip. If I did something like that again and was like picking up and delivering.

This all, since this isn't the structure that I'll be using or suspending from since we have another one that's coming in, all of that will be done on site. So we will be assembling it like right there in the air. It'll be hung at about chest height and we'll go from there starting with the forsythia and the smilax and working in the Oasis and the spray roses, and the regular roses, and back to the spray roses. And we'll have-- oh, and all of the hydrangea, of course, too, before the roses go in.

But anyway that's a little undo of the mock-up. And I hope you enjoyed it and it helps you whenever you're trying to decide, should I do a mock-up, should I not? Putting together a big piece, how should I go about that? Here's just a few ways that you could do that.

Just another quick word on mockups. I think that whenever you do anything in your business, it really does need to be win-win for you and for your clients to keep you in a place where it's sustainable and you're moving forward. If you started offering mockups every time and you did it for free, it would be helpful to you, it would be helpful to them. But your profit margins are going down. So that's kind of a minus one for your side of the thing. Now if they paid for it, then OK. Then there you go. So you get something that's working and that's moving around the whole way and that it works for both parties.

Every situation's a little bit different. I don't typically do mockups, but since this was a place that I'd never gone before on a scale I haven't, I thought it would be really helpful and wise just to invest a little bit on the front end. My client didn't ask for mockups, but she'll be excited to have them.

With timing on mockups, something that I think is a little bit of a risk, is showing somebody something the month of their wedding. I know that the flowers are probably a closer fit and all those kinds of things whenever you're doing it really close in. But if there's something that pops up, there's just a lot of stress going on. So they might be like oh, I hate everything. And you don't want to be in a place where you're like redoing everything. But actually if you showed up on event day and it was there, it would be fantastic.

So that's something to think about and just to gauge like is my client-- how is my client feeling right now? Is this something that's actually going to help them or will it make them doubt their decisions? Or will it make all of us feel great? So that's something to consider whenever you're thinking about if you want to offer it and the timing for that as well. So those are my thoughts. Thanks for watching. We'll see you soon.

Tips for Managing Floral Logistics in a Big City

Life as a florist in a large metropolitan area can be both challenging and rewarding. Since moving from Kentucky to New York City, I’ve learned many lessons in adaptability, flexibility, and patience (car, studio, and cooler, I miss you!). But I’ve also found that for the same reasons, my appreciation for flowers and my admiration for their resilience has deepened! Floral work is undoubtedly a labor of love, but over time I’ve discovered some tips that have made the big city flower life easier. Whether you’re a city native who’s venturing into flowers for the first time or a seasoned flower pro transitioning into big city life, I hope these tips can be helpful for you too!

Video: Create a Unique Ring Bearer Greenery Pillow in 7 Steps

There are some roles in a wedding that are often overlooked when it comes to floral design. In this excerpt from the Team Flower Bouquets and Personals class, I’ll show you a unique approach to dressing up the role of ring bearer by making a pillow out of hosta leaves. All of the materials used are ones that can be easily found in your own studio: ribbon, a small round Oasis cage, and snips.

40 Years of Flowers with Suzie Kostick

Suzie Kostick, a leader in the floral industry who has over 40 years of experience, is the guest on this episode of the Team Flower Podcast. You’ll hear how the floral industry has changed, morphed, and grown over the past four decades. Suzie tells us what it was like before the internet and social media were a part of the operations of a flower business and when the networking within the industry was truly community focused.