In this video, I’m here to share some design tips for scabiosa. Scabiosa is also known as “pincushion flower” and comes in a variety of colors: crimson, raspberry, salmon, lilac, black, white, and yellow. There are so many different varieties to choose from, and they can be found as both annual or perennial flowers.
There's nothing quite like flipping through the worn pages of your grandmother's growing books or finding inspiration in fixed botanical beauty with the turn of every page. At Team Flower, we have been exposed to a slew of flower books (and business books that help inspire sustainable flower businesses!), and we have an appreciation for the role that books play—whether it's for inspiration, teaching, or just for fun. Take a look below to see the Team Flower Staff's top picks!
Collaboration is not just about sending off a bouquet with a photographer and getting pictures in return. You can build relationships with vendors at real weddings and styled shoots. Here are three ways you can master collaboration and networking to make real, lasting relationships in the event industry.
In this video, Kelly’s here to give you some fun facts about salvia! Salvia is a great flower to take color to the edges of your arrangement. It is a perfect substitution for veronica as it serves a similar purpose in an arrangement. It’s also a rose companion plant, so if you’re growing garden roses, salvia will be your friend! Want to grow some yourself? You can find the seeds at Park Seed.
Anything new that catches the attention of my local audience is a plus! I also love to get people thinking while they're looking at something pretty—it adds dimension to their enjoyment and increases the chances they'll be back to buy from me again.
You’re confident in your hand-tied bouquets and your ability to build the perfect installation—but when it comes to crafting a client proposal to effectively convey your design ideas, maybe not so much. A stunning proposal is crucial in gaining both the business and trust of your clients.
This is a great flower to use to bring color out the edges of your arrangement—especially when creating sculptural pieces! Even if you’re usually creating a round arrangement, you can use Blue Veronica to add a bit of whimsy to the design.
Looking to branch into new markets? Or are you moving to a new location altogether? As a floral designer who recently moved to a different state, I was faced with several questions. I first started my floral business several years ago while living in Southern California and recently moved to a small town in Utah. Shortly after moving, I realized that I would be limiting my business potential if I were to focus solely on my new local market. Therefore, I came up with a strategy to target my ideal wedding clients locally as well as in other locations.
Utilizing shape in floral arrangements is FUN. You can create a design that’s round or square, full or light and fluffy, large and in charge or pretty and petite. And that’s not even talking about the flowers themselves! From the bigger-than-your-face dahlias to the taller-than-life delphinium—and everything in between—your own imagination is your only limit.
In this video, I’m here to teach you all about ageratum (pronounced “ah-jer-AY-tum”)! This flower comes in various colors—blue, pink, and white—and is native primarily to Central America and Mexico, but the United States also has several native varieties! Ageratum is easy to grow and is sometimes a perennial, which means it’ll come back year after year!
Jenn Sanchez is joining us on this episode of the Team Flower Podcast! Born and raised in Southern California, Jenn Sanchez is a floral designer with an affinity for strong emotive representation in design. She grew up with a paintbrush or pen always in hand, and she hoped to pursue a career in the arts yet fell into florals in 2010 shortly after high school. As an unexpected medium of expression, flowers have given a sought-out tangibility to her work. Using dramatic gestures and a compelling use of color, she seeks the balance of the familiar and the unexpected with each new client. Jenn is also a speaker at the 2020 Team Flower Conference in Pasadena!
If you think adding client gifts to your workflow would be a good fit for your business, I have some dos and don’ts for you to consider.
Are you hoping to grow your own field or patch of gorgeous and sought-after ranunculuses? Here’s a quick guide on how to grow ranunculuses to boost your growing confidence and get you started this coming season!
Flowers are more than just flowers. They are a conduit for passing the love and joy inside our hearts to others! In this video, I'm using a bright blend of spirea, geranium, sweet pea, ranunculus (charlotte and standard peach), garden spray roses, tulips and scabiosa.
On this episode of the Team Flower Podcast, we’re talking with Rachael of Siren Floral Co. She’s chatting about collaboration and how important it is to work with other creatives.
Do you ever feel stuck in a creative rut? Perhaps you feel this way when you’ve done the same three color palettes event after event after event or you always end up using the same rotation of flowers. Or maybe you’re a flower farmer, and because you see and grow the same flowers every season, you forget to admire each bloom’s individuality. If you’ve been in this industry long enough, you’ve been there.
Each year, Accent Decor searches the globe to find quality products to serve the floral community. And each season they share exciting new products from their carefully curated trend stories, both online and at market shows around the country.
This clip from the Team Flower Bouquets and Personals class demonstrates how to make a tailored bouquet. This type of bouquet is typically a little more round and classical in shape. In this clip, Kelly shows us how to create a more structured bouquet with a fun flair!
Françoise was born in Belgium but now resides in Portland, Oregon, where she works out of her studio and teaches online courses. She has crystalized her singular style of textural woodlands and botanical haute couture pieces, garnering a global following. Françoise has taught in many cities in the US and various countries around the world. Her dynamic work has been published in national and international magazines, and in December 2018 her book The Herbal Recipe Keeper was published by Timber Press.
In this day and age, social media is not only important but also vital to the growth and success of a floral business. Social media for floral designers is far more than posting pretty images for our friends and family to see. If utilized properly, it can be a real and significant marketing tool that will lead your customers to your website and ultimately convert those followers into paying clients.
