Sharon Hays takes you on a comprehensive look at how to build caterpillar tunnels to overwinter your ranunculuses, anemones, and any other blooms that require winter protection.
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Your Complete Guide to Working With a Floral Wholesaler (Part 2)
Discover how to work best with floral wholesalers, what questions to ask, how to order, check product, request credits, and more! Having a great relationship with your floral wholesaler can be a beautiful tool in your business.
Creating a Relationship with a Floral Wholesaler (Part 1)
And a floral wholesaler’s task is to educate, serve, and provide a timely quality product within an efficient process. In this article, discover how to work best with your floral wholesaler, questions to ask, and more!
How to Make Your Grocery Floral Department Feel Like a Florist Shop
Working in a grocery floral department makes for a challenge of creativity! Here are 4 ways to make your grocery store floral department feel like a florist shop.
Flower Spotlight: How to Grow Gomphrena
Fresh or dried, gomphrena offers a playful, delicate, and diverse texture in bouquets and arrangements. It’s the perfect accent for any design piece needing a little extra interest or volume. In this article, learn how to grow gomphrena, why it makes a great addition to arrangements, how to dry the flowers, and more!
5 Floral Business Lessons from a Flower Shop Kid
Growing up in a flower shop has its perks and challenges. Hear from one professional floral designer on what she learned as a flower shop kid, including lessons she uses in her business today.
Creating Functional Flower Recipes for More Efficient Ordering
If you've tried implementing flower recipes into your ordering and design process before and found it cumbersome, I get it. Read on for a new way to create flower recipes—enter the functional flower recipe—which gives you the ability to flex and be inspired by seasonal flowers.
How to Make a Flower Arrangement Using the DIY Floral Grid
Have you used the classic floral tape grid mechanic in the past? It can be time-consuming, and it isn’t reusable. Enter the DIY Floral Grid—it serves as the reusable fix to the traditional tape grid used in flower arranging. In this article, learn how to use it (as well as how much time and money it can save!)
6 Frost-Tolerant Flowers for May in Zones 6–7
In this article you’ll find 6 frost-tolerant flowers that do well for cut flower work (5 perennials and one vigorous self-seeding annual).
The Beginner’s Guide to Hosting a Floral Design Workshop
Hosting your first floral design workshop as a florist doesn’t have to be overwhelming! It’s a lot of work, but in this article, you’ll discover tips and tricks of things to think through before you even set your event on the calendar.
How to Make a Wreath (It’s Easier Than You Think)
Here you’ll get a comprehensive step-by-step guide on making a wreath. Whether you’ve been in floral design or farming for years or are just getting started, wreath-making truly is the quintessential holiday craft to add to your repertoire.
Your Comprehensive Guide to Hosting a Wreath-Making Workshop
Ready to host your first wreath-making workshop? In this comprehensive guide, Team Flower Member Deanna addresses how to host a workshop, the important things to consider before the event, key elements to attend to on the day of the event, and, finally, floral workshop teaching tips!
5 Tips to Rock Your Client Consultations
In this article, experienced floral designer and Team Flower Member Megan Willis shares five tips to help you navigate every floral design consultation with confidence and turn those inquiries into booked clients!
How to Grow, Harvest, and Dry Flowers for Arranging
Having a good supply of dried flowers can be a great asset to your farm or design business. It’s not only a way to make sales when fresh local flowers are long gone, but it can also help keep your customers engaged with your farm.
Here's How to Expand Your Event Floral Work Outside of Weddings
Are you a floral professional looking to diversify your income sources? Retail, nonprofit, and corporate clients can be a great opportunity to work in non-wedding event floral design. Here’s how to introduce yourself to this type of client, how to communicate with them, as well as tips and tricks to completing the design plan!
How to Talk to Clients About Repurposing Ceremony Flowers for Receptions
Here's how to talk with wedding clients about carefully and thoughtfully repurposing bouquets and ceremony flowers for receptions.
Pruning Shrubs: How to Use Them in Floral Design (And Profit, Too!)
Have you ever thought about growing your own greenery for flower arrangements? Or perhaps how to make money growing plants at home? (Yes, you can profit off of those shrubs in your backyard as a floral designer!) Here’s how!
Create a Free, Powerful System for Floral Pricing and Wholesale Purchases
In this article, I’ll show you step by step how to create your own floral pricing worksheet database that will help solve some common, everyday pricing woes for floral professionals. You’ll get instructions, screen shots, tips, and more to help guide you!
How to Use Soil Blockers for Better Seed Starting and Sowing
You might be wondering what is a soil blocker (also called a soil block maker). If you haven’t used one before, or are curious how they can simplify your flower farming practices, this article is for you!
Try These Foam-Free Floral Mechanics for a Wedding Arbor
Are you looking for ways to create a wedding arbor without floral foam? This article gives you a supply list and step by step guide to designing a wedding arbor foam-free!