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Give yourself the gift of grace when running your flower business and raising a family. I hope these words will encourage you in the midst of all the not-so-perfect days, whether you are nurturing your own baby flower business or your sweet baby. That gift might just give you what you need to keep moving forward with hope for your future.
The flowers of dahlias offer such a fantastic range of color, size, and form that it is hard to resist trying out every variety.
Growing delphinium as a cut flower crop can have its challenges, but if you follow an orderly process, it can be a very rewarding flower to grow. Delphinium has several advantages such as its striking, dramatic quality and large stature which can be useful in larger arrangements. It also blooms during that early June window when your spring flowers may be finished, but your summer annuals aren’t flowering yet, helping you fill in that gap. It also provides that hard-to-find true blue color in both light and dark shades.
Ready to use extraordinary florals and to boldly go where no florist has gone before? Foraging for your own flowers just takes an extra little bit of creativity and a sense of adventure. Here’s some insight on how to use unique and foraged local flowers in your designs.
Small businesses grow one step at a time, and most often, the really important things unfold slowly right under our own noses. You probably remember those early moments of your floral business, too, where you were crunching the numbers and fitting in floral work where you could on top of others jobs…
Amy Cohen reached out to me several months ago and introduced me to an area of flowers I was not familiar with: flower remedies. It’s also called plant medicine or botanical healing. At the time, I was familiar with essential oils and could speak to the life-giving effect incorporating plants into my life, so this was intriguing. Flower remedies are different than oils though, so I thought it could be fun to invite Amy to teach us a little more about this topic.
Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuff with our clients.
One of the biggest things to consider is marketing your business and how to get your name out there! When you’re a new floral pro, it can be challenging to jump into marketing via social media and publishing, but something simple you can do to introduce yourself to the wedding industry is to network with other vendors in your community. Vendors can include event venues, photographers, planners, caterers, DJs, and even other florists. Again, this may seem like a daunting task, but hopefully these few tips will help make this step a bit easier to accomplish.
We’ve all seen the trend of flower crowns, flower jewelry, and flower accessories bloom into the market. And for good reason, too. How cool is it to accessorize your look with fresh floral creations? Floral accessories are great for bridesmaids to accessorize or perhaps for that untraditional bride looking for a little wow-factor. Mothers love a bracelet cuff adorned with floral rather than a traditional wrist corsage! But how do we design jewelry using fresh flowers?
Team Flower member Abby Rice shares her story on how they added florals to their event planning business, while sharing tips on how you can do the same.
Leaving a well-established and promising career to process hundreds of roses and design wedding flowers may not “make sense” to some, but I’m a fan of a life that doesn’t color inside the lines. You are, too, I imagine. Here are some tips from Team Flower member Kalin Sheick.
Team Flower Member Kathleen and Sloan own a high-volume retail floral business as well as manage a separate wedding and events brand. They’ve been thinking a lot recently about what has made this partnership and this business so successful. It’s impossible to pinpoint just one thing, but Kathleen offers a few pearls of wisdom for anyone on this journey—or for those who are contemplating the idea.
To create an elevated centerpiece, there are a few first steps you need to take to ensure your foundation is stable and reliable. Once this is set up, you can navigate through the mechanics to create sustainability and design principles to make your design come to life.
Every year, American Grown Flowers hosts a multitude of Field to Vase dinners across the United States. These events are held at beautiful farms that place seasonal, local, and sustainable American-grown flowers at the center of each table and serve locally grown food, beer and wine prepared by a farm-to-table chef. The focus of the dinner tour is on the flowers, the farms, and the guests, which makes for quite a magical experience!
Rebranding for florists can be hard, especially since our work is so visual! Here are 7 tips to help you work through rebranding your floral business.
Becky shows the process to create different circular flower installations for your next event. She outlines how to plan to use the structures, support and integrate them. From a hanging piece to a ceremony backdrop, you’ll learn tips for your next installations.
Kelly Wood shares how she converted two acres around her house to a microfarm to augment her floral design business and add beauty and refuge for wildlife. It eventually turned into a commercial cut flower and foliage farm supplying floral designers in her area.
You don’t need to be a graphic designer to create a professional-looking proposal for floral design clients. Learn the key to creating a great floral plan, one you can quickly adapt to each new client by changing a few simple things.
Even if you haven’t heard of ikebana, the ancient Japanese art of floristry, you’ve probably seen its influence. Purposeful, feeling floral design and fine art floral design—to my particular joy—have become popularized and publicly celebrated in recent years. Those striking and sparse table designs aren’t necessarily a modern trend born of minimalism or abstract art; many are actually informed by the Japanese floral practice of ikebana.