Team Flower — Education and community for flower professionals

Who doesn’t love that dreamy look of hanging event and wedding flowers from the ceiling? I love creating floral arrangements for the ceiling. They’re so beautiful and can completely transform a space. They also tend to be creatively challenging! In this article, I’ll cover tips and steps to creating simple and elegant (and reusable!) floral ceiling installations.

Oct 29

Oct 29 How to Celebrate Your Work-In-Progress Garden (Even If It Isn’t “Insta-Ready”)

Lauren Rogers

I’ve spent five years with my humble backyard city garden. Growing your own flowers for market and learning how to start a garden is messy business. After clearing construction rubble, fighting (and resigning myself to) cracking clay soil, trying with minimal success to encourage grass to grow, and quite a few mishaps along the way I’ve probably forgotten about, my garden has been picture-perfect about 2% of the time.

Oct 28

Oct 28 Video: Practicing Creative Play with a Peach Rose Arrangement

In this video, I’m designing a tall, full peach-toned arrangement in the lovely Rosie Pot from Accent Decor. I’m using chicken wire as my mechanics for this centerpiece. As you watch, you’ll notice how I experiment with the placement pattern of my various ingredients—all while keeping my ultimate goal in mind.

Oct 24

Oct 24 The Tournament of Roses with Laura Farber

On this episode of the Team Flower Podcast, we’re talking with Laura Farber, President of the Tournament of Roses. You’ll learn about the history of the Rose Parade and how it’s grown in 131 years from horse-drawn carriages to present day floral-covered mechanical floats. Laura is sharing so many fun facts about the Rose Bowl, its years during World War II, and why the parade is never held on a Sunday.

Oct 23

Oct 23 How to Create a Large-Scale, Foam-Free Summer Floral Arrangement

Maxine Owens

Summer's bounty gives us rich sunset tones and beautiful dahlias to enjoy. In this tutorial, we'll be creating a large-scale, foam-free summer floral arrangement in an urn that transitions from shades of dark rust and orange to warm golden yellows and earthy creams. Once the warmth of summer has left us, this step-by-step floral arrangement lesson can easily be applied to any season with available flowers.

Oct 22

Oct 22 Simple Ways to Practice Functional Movement as a Floral Pro

Janine Harris

Regardless of your role in the floral industry, it's no secret that the work you do includes manual labor. Lifting buckets, picking up heavy boxes, getting on your hands and knees, climbing up ladders, spending hours in the field harvesting—all of this and more is done daily in the floral industry! Manual labor is hard work, and for it to be sustainable for many years, you need to make sure you're doing a few things for your body.

Oct 21

Oct 21 Video: How to Plant Peonies

In this excerpt from the Team Flower Growing and Arranging Peonies class, Foxie and I give a hands-on demo of how to plant peonies. You’ll see us give details on how to plant a peony root!

Oct 18

Oct 18 Latest Floral Design Trends with Of the Flowers

In this episode, Kelly is joined by Felisa Funes from Of the Flowers. Felisa is chatting about her background in art and the similarities between making sculptures and designing with flowers. She’s sharing a few tips on how to create something new without being overwhelmed and experiencing “artist’s block.”

Oct 16

Oct 16 Your Quick Guide to Building a Team of Floral Freelancers

Carol-Anne Barnes

If you’re in the same boat as me and you need an extra pair of hands (or two—or three!) for larger projects, there are a couple things to keep in mind.

Oct 15

Oct 15 How to Transform Your Flower Farm into a Garden

Elli Johnson

I have good news for those who balk at the idea of trading the flowing beauty of a garden for straight rows and sorted colors and varieties. It is possible to maintain an organic feel and grow in large quantities. I’ll walk you through some of the pros and cons, as well as share some ideas for landscaping your space.

Oct 14

Oct 14 Video: Creating a Blush Floral Centerpiece

Learn how to make a cascading garden-style summertime centerpiece in one of the trending color palettes of the year. I’m using one of my favorite vessels from Accent Decor (that is perfect for 60” (or larger!) round tables) with a flower frog attached in the center with clay.

Oct 10

Oct 10 Exploring New Art Forms with Jen of Nectar and Bloom

In this discussion, we’re exploring how other art forms can influence floral design. Jen is sharing how practicing art can bring familiarity, confidence, and inspiration. We are chatting about how flowers can help you find the purpose for your events’ designs well as as how to consider your audience as you create arrangements. Jen is sharing a few tips on how you can find joy in your craft and display that joy in each of your designs.

Oct 9

Oct 9 5 Simple Ways to Turn Your Clients Into Advocates

Ryan O'Neil

Business owners will be the first to tell you how difficult it can be to effectively market new clients. It can be even more difficult (but also more rewarding!) to turn your clients into brand advocates. But in doing so, you solidify them as clients for the long-term, while reaping the rewards of additional sales through trust, referrals, and positive reviews. With the importance of brand advocacy now in mind, let’s look at five ways your business can increase its number of client advocates.

Oct 7

Oct 7 Video: Summer Flowers that Last Out of Water

If you’re in the floral industry, chances are you’ve asked the question, “Which flowers last out of water?” There are incredible designs that can be created without a water source: corsages, boutonnieres, aisle markers, bouquets, installations, and so many more! The best way to find an answer to this question is to do some tests yourself. I’m here to tell you about what to consider when you’re testing a flower’s durability as well as share the results of my own testing!

Oct 3

Oct 3 Instagram and Harnessing the Potential of Social Media for Florists

Sarah Campbell joins us on this episode of the Team Flower Podcast. Sarah is a renowned wedding expert who has launched multiple wedding businesses. In her early 20s, Sarah found her calling in the wedding industry and founded a thriving event planning firm.

Oct 2

Oct 2 Best Tips for Managing Flowers in Hot Climates Year Round

Kelsea Vaughan

We all know flowers are sweet and beautiful, but we hate to admit that they can be incredibly delicate. If there’s too much of anything, they can falter quickly: too much bacteria in the water (eek!), too much heat, too much humidity, too much dry air—the list goes on and on.

Sep 30

Sep 30 Video: Flower Feature—Chocolate Queen Anne's Lace (Also Known as Daucus Carota)

One Chocolate Lace plant produces a wide variety of colors. You’ll find everything from light pink (and almost white!) to dark chocolate and everything in between. This is great for designers who are looking to add color gradation to their arrangements. Not only does this plant offer a range of colors, but it also provides various sizes and shapes as well!

Sep 26

Sep 26 Foam-Free Floral Design with Sue McLeary

Sue is sharing tips and mechanics on how to create foam-free floral design installations utilizing chicken wire and investing in a welder to create custom pieces for your collection. You’ll hear details about an install Sue is working on, as well as her inspiration and how it’s all coming together.

Sep 24

Sep 24 Flower Growing and Floral Design Hacks

Team Flower Members