Marla Bixler of Bixler Blooms joins Kelly on this episode of the podcast! With years of experience in the floral industry, Marla has much knowledge to share. She’s starting by chatting about rebranding and how to know whether this avenue is right or needed in your business.
We often look to our managers and supervisors as leaders—exemplary employees that we go to as a source for ideas, answers, and sometimes opinions. For floral industry professionals who are leading teams of creatives, there is no exception. Get tips on how to care for employees and be the best manager possible in this article.
All creatives are inspired by something. Inspiration is an integral part of the design process. As a floral designer, what inspires you to create? What stimulates a new blend of colors in your design? In this article, learn how to examine the works of great visual artists through the lens of color theory to inspire your own floral design work.
Hear from floral designer Alyssa Lytle of Color Design Theory in this podcast episode. You’ll hear about her decision to add online ordering to her business offerings, how she’s gone about doing so, and why you should always look to meet the needs of the world.
Have you used the classic floral tape grid mechanic in the past? It can be time-consuming, and it isn’t reusable. Enter the DIY Floral Grid—it serves as the reusable fix to the traditional tape grid used in flower arranging. In this article, learn how to use it (as well as how much time and money it can save!)
In this article you’ll find 6 frost-tolerant flowers that do well for cut flower work (5 perennials and one vigorous self-seeding annual).
In this excerpt from the Team Flower Sustainable Business Growth class, Kelly shares tips on how to be successful when choosing revenue streams. Using a simple and easy-to-use chart, Kelly breaks down how to determine when to say, “yes” and when to say, “no” in order to prevent burnout and encourage profit.
Heather Cain of Petal Pink Flower Farm joins us for this podcast episode—and it’s full of flower-farmer goodness! Heather is giving a few tips on how to kill grass in order to grow your flowers, how to grow and harvest tweedia, seed starting (both indoors and out), how to fight disease on your plants, and more!
Flowers aren’t only beneficial for creating a beautiful space and bringing joy to the lucky recipient—they’re also incredibly healing for the heart and certain blooms are useful therapeutically and medicinally. Here are 8 flowers and 9 herbs that work beautifully to create therapeutic and edible flower arrangements.
Whether you are just starting your flower farm or have been at it for several years and are looking for a change in your sales strategy, consider taking a leap of faith and investing time with another brick-and-mortar small business in your area.
Need to be a budget master for your client by scaling back on larger pieces and mixing in some smaller ones? Small arrangements don't have to look cheap or boring! You can maximize both budget and style, and Kelly shows you how in this video.
What are the three levels of an arrangement, and why should we be thinking about them as we design? In this video, Kelly walks you through the design principles of balance, shape, and rest and how she used them to guide every piece she creates. These three principles are the building blocks that lead to efficiency, balance, and freedom in design!
Here from Lacy Trunnell, who is with us chatting about her special and unique teaching program and her amazing high school students! She’s training the next generation of floral designers in her community through her public school floral design program, and it is so exciting to hear about the work they’re doing.
Hosting your first floral design workshop as a florist doesn’t have to be overwhelming! It’s a lot of work, but in this article, you’ll discover tips and tricks of things to think through before you even set your event on the calendar.
Get an insider look at what it’s really like to run a home-based floral business. Elizabeth, a professional floral designer, shares about her home studio, what it’s like to work from home as a florist, and more.
Here you’ll get a comprehensive step-by-step guide on making a wreath. Whether you’ve been in floral design or farming for years or are just getting started, wreath-making truly is the quintessential holiday craft to add to your repertoire.
Flowers bring joy in the same way that Santa brings cheer to small children. The best part is that we can create an excellent profit stream from special holidays by selling small (or large) bundles of blooms to our clients! Let’s dive into three tips for creating a pop-up shop for any holiday.
Your comprehensive guide to selling flowers at a farmers’ market, including tips on what to grow, how to prep your market booth, and how to sell your cut flowers.
If you’re thinking about how to start a floral design business or side hustle, here are 7 steps to help you get started. Starting a floral design business is simpler than you think—sometimes, you just have to take the first step.
Here’s an incredible resource of centerpiece vases and floral arrangement containers that you can find wholesale from Accent Decor. We hope you’re inspired by this list of tried-and-tested wholesale wedding and event decor items—and how they’re used by real-life floral professionals!
