I’m here to show you how to create a quick and simple floral bracelet out of real flowers. You don’t need many ingredients for this project (I only use 3!), and it makes for a beautiful floral cuff made of real flowers for a special occasion.
Selling Flowers at Market with 3 Porch Farm
Steve and Mandy O’Shea of 3 Porch Farm join us on the podcast to talk about practicing sustainability as flower farmers.
Moss Roulade: A Floral Foam Substitute Mechanic
I’m excited to share my moss roulade technique with you! It’s my go-to base for a foam-free flower spray, and I use it for the majority of the wedding arbors I make because it's a versatile and easy technique (one that is even reusable!).
Video: Here's How to Make a Fresh, Live Flower Tattoo
Did you know that you can put flowers anywhere and on anything? In this video, we’ll be making a wearable floral piece together: a fresh flower tattoo (or live flower sticker)! The possibilities for a piece like this are endless!
Busy Holidays in a Retail Flower Shop with Floralista
Alice de Crom of Floralista joins us on this episode as our special guest! She’s chatting about why she loves the floral industry and what makes it such a special place for her. She’s also sharing some awesome info about how to run a retail floral shop!
Unique Grasses to Use in Floral Design—And How to Grow Them
If you’re looking for fresh and interesting additions to your floral designs that are easy to grow, look no further than fun and unique grasses. Perhaps you have a black thumb and can’t get flowers to grow with ease; chances are, you’ll have plenty of success with grass!
The Best Ways to Reach Tech-Savvy Floral Consumers
Wondering about the best ways to reach tech-savvy floral clients? Floral customers come in all shapes and sizes and are made up of members from all generations. We now know that a one-size-fits-all marketing strategy will not work. But you can positively influence consumers by delivering what you promise, being authentic, and providing real value.
Video: 5 Tips for Working with Floral Glue
If you’ve never used floral glue (or if you have and it was a disaster!), this video will introduce you to the product. I’m sharing some helpful tips for you to keep in mind as you utilize floral glue for the first time.
8 Tips for Growing Your Wedding Floral Business This Year
Growth is something every business strives for, even in times of uncertainty. The road to finding floral business growth is not always an easy or a clear path—especially in difficult seasons—but boy howdy! It is doable and can be pretty fun. One of the ways I’ve done this in my floral business is through genuine, caring relationships. Learn how to grow your business by changing your friendly relationships with your fellow wedding vendors into real friendships and watch your business blossom. Here are eight tips that will help you get there.
Learning the Art of Floral Installation Design: A Quick Guide
Are you wondering how to create a floral installation? As a relative newbie into the floristry world, floral installations were a rather daunting concept to me. Like many florists, I started by perfecting smaller flower arrangements and working to themes, focusing on table centres, ceremony pedestals, and hand-tied bouquets.
Video: A Lesson in Reflective Floral Design
As I design, I’m taking time to really look at the flowers and enjoy them—stem by stem. Foxglove is one of my favorite ingredients. I love their little freckles and the fact that they are a place for bumblebees to take a rest.
Creating Wearable Flowers with Sue McLeary
We are so excited to welcome Sue back on the Team Flower Podcast! We’re chatting with her today about her new book, The Art of Wearable Flowers, available now! Sue has such a beautiful heart. She’s talking about the importance of creating what inspires you, not what’s expected of you and thinking of yourself as an artist rather than someone who just “fills orders.”
So You Want to Become a Flower Farmer?
Are you wondering if you should become a flower farmer? Do you feel you have flower farming skills that you can develop into a farming career?
Creative Marketing Ideas for Florists: Mother’s Day and Beyond
As florists, we’ve been challenged in many ways in the past months. Some have had business disappear overnight. Some are entirely in lockdown and not able to deliver or work at all. Some are open and working, but maybe it’s back to just you, or you and a scaled-down team. We’re all stressed.
There Are Plenty of Flowers
Dave Pruitt, CEO of Certified American Grown, gives a summary of highs and lows of COVID from the flower farmer’s perspective and how American flower farmers have been affected. He’s also here to reassure the U.S. floral industry that there is no shortage of flowers to order!
Diversifying Your Revenue Stream in a Time of Uncertainty
As a floral pro, how can you adapt to meet the changing needs of your community during a pandemic—and after?Here are critical things to consider when diversifying your revenue stream.
Is Hosting an Online DIY Tutorial or Workshop Right for Your Business?
Delve into the advantages of technology for your flower business by hosting a tutorial or workshop online. Here’s how to know if this is right for your flower business.
Video: How to Make a Quick Gift Bouquet Using the Spiral Technique
In this video, Kelly is demonstrating how to create a gift bouquet using the spiral technique with American Grown Flowers. This technique is helpful if you’re in production mode and you need to do a lot of things quickly. It’s perfect for farmer’s markets, Valentine’s Day, Mother’s Day, etc.
COVID, Mother's Day, and Leadership with Kate Penn of SAF
Kate Penn is CEO of the Society of American Florists (SAF). She shares with us her thoughts on COVID and the floral industry, Mother’s Day floral projections, and leadership.