In this episode of the Team Flower Podcast, we are chatting with Niki Irving of Flourish Flower Farm. You’ll hear about Niki’s transition to flower farming, and about how she and her husband found their farmland. We are chatting about the process of starting a small business, and some tips and tools to go about doing so.
Do you have one colour you just won’t (or can’t bear to) use in your floral designs? Here’s how to overcome those tricky colours using tone, texture, shape, negative space, and the trusty old colour wheel, of course.
Whether you’re curious about hosting workshops or already have a calendar full of flower offerings, partnering with Airbnb to host an “Airbnb Experience” at your flower farm or design studio can be an additional revenue stream for flower farmers and florists.
Kelly is back with Bill Schaffer of Shaffer Designs for round two! Bill is walking us through one of their largest designs from last fall. There were over 35,000 stems of flowers (and a couple of hiccups along the way)! He’s chatting about how to direct a team amongst the craze of a large event. Bill is also sharing his heart regarding the floral industry and what he believes is the key for the industry to continue to progress.
Large floral installations can be intimidating, especially when it comes to the mechanics behind them. In this article, you’ll learn how to build a base structure for your floating arbor and the mechanics behind a foam-free floral design. This step by step guide to creating a foam-free floating wedding arbor shows you large installations can be more straightforward that you might imagine!
There’s something really simple and sweet about using ingredients that you experience along the side of the road, on a walk, or just along the edge of your driveway. To celebrate these experiences, I’m creating a small meadow bouquet of several types of grasses (dried grasses and fresh) along with a few other types of flowers.
In part one of this interview with Bill Schaffer of Schaffer Designs, he and Kelly are covering the Philadelphia Flower Show—of which Bill and his wife are a legend. They’re also chatting about the Schaffer’s book, Taking the Flower Show Home, and how it speaks to the floral aspect of mega events.
You may already have a floral product availability list (or “fresh list”) to highlight what’s in season. But what if you could make your list attractive, accurate, and easy to update and send? You can! And you won’t need to attach a PDF, make cumbersome updates to your website every week, or waste time typing up a long list in an email. Here’s how!
As floral business owners, we get into the industry for the love of one thing: the fresh flowers. And for many of us, that will always be our main source of income, but in uncertain times, it’s smart to think about diversifying our revenue streams to include channels that don’t utilize fresh flowers.
In this video, you’ll learn how to create a blush bridal bouquet using a variation of the spiral technique. This is a pretty basic and simple foundational design to have in your toolbox, and it can easily be built upon to create a more complex bouquet.
Danielle Hahn of Rose Story Farm (@rosestoryfarm) is joining us on this episode of the Team Flower Podcast! Rose Story Farm is located in a small rural farming community on California’s Central Coast. After starting in 1998 with 1000 rose bushes, the 15-acre farm has grown to be home to 30,000 bushes of over 300 varieties! Currently, the premiere boutique garden rose grower Rose Story Farm supplies floral designers nationwide with thousands of stems a week of consciously produced domestic garden roses that value scent, beauty, and the land and people that produce them.
Are you wondering if you can grow a substantial amount of flowers in an urban environment? Growing a cutting garden—and even running a micro flower farm—while city-living is not only possible, but beautiful. Get helpful tips and fresh ideas from an experienced urban flower farmer in this article.
As restrictions begin to relax and businesses start to find their new normal, it will be important to find ways to reconnect with customers face-to-face. Now is the time to begin planning a "grand reopening” for your floral business. This article will cover ideas to draw in customers while maintaining safe distancing rules.
As a florist, there are many ways you can pivot your business model to increase revenue and brand awareness. One additional service you can offer is teaching floral design workshops to your community. Here, Team Flower Member Hazel Gardiner shares 8 questions to consider before you start hosting floral design workshops.
Have you ever heard of “asking for the sale”? What does that mean, and how do you do it? Alison and Kelly are digging in and sharing tips on how to close a sale and snag clients. Tune in to hear why Alison’s pet peeves are accusing clients of “ghosting” and calling them “uneducated” when it comes to pricing, and how you can avoid both!
Hanging wedding decorations overhead—whether they’re flowers, candles, lights, etc.—all seems to add a little bit of magic to an event space. I’ve discovered several tricks and tips specifically for hanging candles that I’d like to share with you!
Kelly is joined on the podcast by Debra Prinzing of Slow Flowers. Debra has some great advice for slowing down and refocusing on the needs your business is already successfully meeting. She’s also sharing a few tips for those who may have “paused” their business in the recent months. Tune in to find out what steps in this season can best equip your business for the coming years.
When it comes time to share your pregnancy, it may feel scary and very personal. How and when will you tell them? What will their reaction be? Will you lose future bookings? Only you will know when the time is right and how you would like to communicate with your clients. Some people choose to share right at the twelve-week mark, while others wait until they are further along.
